TVS Motor Company: A Leading Two-Wheeler Manufacturer in India

TVS Motor Company is a renowned Indian multinational motorcycle company that has been in operation for over four decades. The company was founded in 1978 and has since grown to become one of the largest two-wheeler manufacturers in India. TVS Motor Company has a strong presence in the domestic market and has also expanded its reach to over 60 countries across the globe.

The company has a diverse product portfolio that includes motorcycles, scooters, and three-wheelers. TVS Motor Company is known for its innovative designs and cutting-edge technology, which has helped it establish a strong foothold in the highly competitive two-wheeler market. The company has also been recognized for its commitment to sustainability and has implemented various initiatives to reduce its carbon footprint.

Overall, TVS Motor Company has a strong reputation in the automotive industry and has consistently delivered high-quality products to its customers. With a focus on innovation and sustainability, the company is well-positioned to continue its growth trajectory and maintain its position as a leading player in the two-wheeler market.

Company Overview

History

TVS Motor Company is a leading two-wheeler and three-wheeler manufacturer in India. The company was founded in 1978 as a joint venture between TVS Group and Suzuki Motor Corporation. In 1982, TVS Motor Company started manufacturing mopeds and later expanded its product portfolio to include motorcycles and scooters. Today, TVS Motor Company has a presence in over 60 countries and is the third-largest motorcycle manufacturer in India.

Vision and Mission

TVS Motor Company’s vision is to be one of the most trusted and innovative automotive companies in the world. The company’s mission is to design and manufacture vehicles that provide customers with superior value, quality, and performance. TVS Motor Company is committed to sustainable development and aims to reduce its carbon footprint by implementing eco-friendly technologies and practices.

Leadership

Mr. Venu Srinivasan is the Chairman and Managing Director of TVS Motor Company. He has been with the company since its inception and has played a key role in its growth and success. Under his leadership, TVS Motor Company has become a global brand known for its quality and innovation. The company’s management team comprises experienced professionals who are committed to delivering excellence in all aspects of the business.

Products and Innovations

Motorcycle Range

TVS Motor Company is a leading manufacturer of two-wheeler vehicles in India. Its motorcycle range includes popular models such as the TVS Jupiter Apache, Star City Plus, Victor, and Radeon. These motorcycles are designed to cater to the needs of different segments of customers, from entry-level commuters to performance enthusiasts.

The Apache series, for instance, is known for its sporty styling and advanced features such as ABS, slipper clutch, and ride modes. The Star City Plus, on the other hand, is a practical and efficient commuter bike that offers good fuel economy and comfort. The Victor and Radeon are targeted at customers who value reliability, durability, and affordability.

Research and Development

TVS Motor Company has a strong focus on research and development to stay ahead of the competition and meet the evolving needs of customers. Its R&D center in Hosur, Tamil Nadu, is equipped with state-of-the-art facilities and a team of experienced engineers and designers.

The company’s R&D efforts have resulted in several innovative products and technologies. For example, it has developed the TVS SmartXonnect, a Bluetooth-enabled digital instrument cluster that provides real-time information on navigation, phone calls, and messages. It has also introduced the Glide Through Traffic (GTT) technology, which enables smooth and effortless riding in heavy traffic conditions.

Sustainability Initiatives

TVS Motor Company is committed to sustainable and responsible business practices. It has implemented several initiatives to reduce its environmental impact and promote social welfare. For instance, it has set up a green manufacturing facility in Hosur that uses renewable energy and eco-friendly processes.

The company has also launched the Srinivasan Services Trust (SST), a non-profit organization that works towards improving the quality of life of rural communities in India. SST focuses on areas such as education, healthcare, women’s empowerment, and environment conservation.

In addition, TVS Motor Company has received several awards and recognitions for its sustainability efforts, including the CII-ITC Sustainability Award, the GreenPro Certification, and the National Energy Conservation Award.