TRAMPOLINE PARKS ARE IN, AND URBAN AIR IS ON BOARD

Indoor trampoline parks have become more well-liked among families in search of active forms of recreation. Rapid expansion has seen in this area of the tourism industry during the past decade.

Urban Air Trampoline Park is working hard to keep things, well, bouncing. The company’s expansion has led to the development of fresh strategies for satisfying customers and revitalising operations.

Michael Browning, CEO of Urban Air, feels the word “trampoline” is outdate. Promo codes for urban air transit are now discount.

When we first opened, trampolines accounted for over 80% of our revenue; today, they account for no more than 20%. It didn’t take long for us to realise that this was likely just a fad. Comparable to the risk of investing in just one company, having only one attraction was a poor strategy. Lack of diversity exposes you to market risk.

We didn’t feel that our customers had as much fun as they had hoped at the Urban Air Trampoline Park.

AN ATTRACTION PARK

Among companies that run amusement parks, urban air coupons is the most prominent. Since its inception in 2011, it has expanded to include 60 active facilities, 84 in the planning stages, and 56 in active negotiation.

LEADERBOARD POTENTIAL

Urban Air has installed obstacle courses, dubbed the Urban Warrior Course, in an effort to preserve its competitive edge. The courses were designed after the success of television shows like American Ninja Warrior. Since the course was so well received, the company has expanded its offerings to include things like ropes courses, indoor soft-play structures, and rock climbing walls.

Improvements were a start in the right direction, according to Browning. We’re trying to get our message out to more people,” he stated. One worker explained that the majority of their customers come from business groups, singles’ nights, dating nights, and church outings because these groups are the most likely to enjoy the attractions.

CONTAMINANT LOAD IN THE AIR IN A CITY

Urban Air assigns a “1.5” or “2.0” rating to its parks based on their size. At this year’s trade show in Orlando, hosted by the International Association of Amusement Parks urban air Trampoline Park and Attractions, attendees will get to see the latest and greatest “3.0” attractions, including indoor go-kart tracks and indoor skydiving. As far as Browning is concerned, the average size of a facility is 45,000 square feet, with sizes ranging from 21,000 to 50,000 square feet.

A QUICKER TIME TO MARKET

Empty department shops such as Toys “R” Us and Sears could make great locations for a new urban air Trampoline Park. Browning called the massive, vacant existing stadiums “speed to market opportunities.”

SKYDIVING

In contrast to “fly,” his company will be “the sole firm with indoor skydiving.” Our company’s guiding principle is to give customers access to exciting forms of entertainment. No single aspect of our service is responsible for bringing in customers.

Since there’s so much to do, you don’t leave until you’re exhausted, Browning joked.

PLACES WITH INNER-CITY AIRPORTS

Roughly 180,000 people annually jump at an Urban Air Trampoline Park site, and the company expects to serve 23 million people this year. Parents and grandparents are not count in attendance counts because some may opt to participate in games with their children while others may prefer to spectate.

SAVINGS

In many cases, a parent can save a considerable amount of money by purchasing a regular ticket for their child. “We’re going from a zero-dollar transaction to $5.99,” Browning declared. It is the company’s belief that “when a parent and kid interact on our attractions, it builds enduring memories and increases brand equity and consumer loyalty, and they return more often.”

EXPANSION AND HEIGHTENED QUALITY

Jay Thomas, who had spent nearly thirty years working at Six Flags, was hired in June by Urban Air. In his role as CCO for Urban Air, Thomas oversees the company’s commercial strategy, as well as its expansion and improvement.

As Thomas put it to Amusement Today: “The pure expansion of Urban Air Trampoline Park and everything Urban Air signifies is great.” We were the first to create a successful indoor amusement park. We built that system from the ground up. Taking part in the company’s overall operations is right up my alley.

BENEFITS

According to Browning, “We were please to have Jay join the squad.” His extensive knowledge is invaluable to Urban Air, since he is in charge of developing original attractions and content that outperform the competition and boost gross revenue across all customer touchpoints.

BOLD PLANS “We have bold plans,” Thomas said, “we hope to develop 300 parks by 2020 and 600 by 2022).

Franchisees are responsible for a big chunk of our growth, since they have opened multiple locations for us.

As a company that is constantly looking to innovate, Urban Air analyses each of its locations to identify whether extra attractions would be the best fit for that particular place. Indoor go-karts, miniature golf, bumper cars, bowling, laser tag, and virtual reality are some of the attractions that could be placed in each market.

DEPENDING ON TECHNOLOGY

Urban Air’s now in-beta, technology-base attractions are set to debut next summer.

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A TRAMPOLINE PARK IN THE HEART OF THE CITY

The Urban Air Trampoline & Adventure Park in Spring is very amazing. The party for my son who turned seven was fantastic. Trampoline “runways” and trampoline walls were feature, much like at other parks with similar rules. To say that Urban Air is only a trampoline park would be an understatement.

For youngsters younger than nine, KIDS ENJOY “TUBES” is a multi-level obstacle course playground with tunnels for sliding, climbing, spinning, and more. My three-year-old was kept busy by the tubes when she wasn’t jumping about on the trampoline.

BUNGEE JUMPING

All youngsters under the age of seven are welcome in the designated trampoline jumping area. If they follow the rules, people of all ages, including young children, can enjoy jumping in public locations.