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6 Mobile App Marketing Trends to Follow in 2022

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The app market is constantly evolving, and as a mobile app developer or marketer, it’s important to stay up to date on the latest trends. To help you out, we’ve compiled a list of the six mobile app marketing trends to follow in 2022. So, whether you’re looking to develop a new app or want to revamp your marketing strategy, make sure you keep these trends in mind!

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2022 Mobile App Marketing Trends

1- Augmented Reality and Virtual Reality

Augmented Reality (AR) and Virtual Reality (VR) are two of the most trending technologies in mobile app marketing. Both of these technologies offer a unique and immersive user experience that can be used to engage and entertain users.

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Some brands are already using AR and VR to create interactive and engaging marketing campaigns. For example, McDonald’s used AR to create a virtual reality game called “Happy Meal Hunter” that allowed users to explore different worlds and find hidden Happy Meal toys. In 2022, it is estimated that there will be over 200 million VR users. App marketers should start preparing now to make the most of this trend.

2- Progressive Web Apps (PWAs)

Progressive web apps (PWAs) are the next big thing in mobile app marketing. PWAs are websites built using web technologies but can be installed on a user’s device like a mobile app. They offer an amazing user experience and can be used on any platform or device.

Moreover, they load quickly, work offline, and can be installed on a user’s home screen. They offer many of the same features as regular mobile apps but have the added advantage of being cross-platform and working offline.

3- Chatbots

As smartphone users, we’re all familiar with the little green chatbot icon. Chatbots are computer programs that can simulate human conversation. They are becoming more and more popular with mobile app marketers because they are a great way to engage with users and increase conversions.

Chatbots offer a unique way for brands to connect with their customers. Chatbots serve as a perfect customer service tool. It can be used to answer customer questions and help them resolve any issues they may have with the app. In addition, chatbots are perfect for engaging customers on social media. They can help promote events, sell products, and more.

4- Personalized User Experience

Creating a personalized user experience is one of the most important mobile app marketing trends for 2022. People are increasingly spending more time on their mobile devices, and businesses need to cater to this trend by providing a personalized experience that keeps users engaged.

There are several ways mobile app development services offer a personalized user experience. They use customer data to create targeted content. Moreover, companies offering mobile app development services create design apps with personalization features and push notifications to send personalized messages. 

5- 5G Networks

With 5G networks starting to roll out, it’s becoming an emerging mobile app marketing trend. 5G is much faster than 4G, which means apps can download more quickly. Moreover, it allows for quick video streaming without buffering. 5G will also have a big impact on the internet of things. This will create new opportunities for companies to develop smart devices and connected home appliances. 

6- Blockchain technology

Blockchain technology is a distributed database that enables safe, transparent and tamper-proof transactions between two parties. This makes it a perfect tool for marketing, as it can be used to track user engagement and target ads more effectively.

Blockchain technology also creates a more level playing field for small businesses. With blockchain, there is no need for centralized intermediaries. Businesses can transact directly with each other. This could lead to a more open marketplace in the future.


This article provides a glimpse into the mobile app marketing trends that will dominate in 2022. By following these trends, you can make sure that your app remains competitive and successful over the years.

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