Why Your Website Must be Mobile-Friendly?

A mobile-friendly website is an intelligent way to gain the trust and honour of many mobile device users. It’s predicted that by 2019, 67.1 percent of the world’s population will use mobile devices, 52.5 percent of that will be mobile users. When you compare to previous years’ statistics, we can see a powerful rising trend toward phones. It’s normal, as mobile devices are small moveable devices with Internet access, which are consistently within control. As a result, a mobile-friendly website is a must-have for you. Learn how a mobile-friendly site can help your company succeed and how to make your website mobile-friendly.

This article will explain what a mobile-friendly website is, why we need a mobile-friendly website and some reasons why a website must be mobile-friendly.

What Is a Mobile-Friendly Website?

Usually, a mobile-friendly website is one, which is built to show better on small screens, like iPhone or Android phones, or intermediate-sized tablets. Standard computer sites don’t perform well on these devices, while a mobile-optimized website adjusts to the small screen size and transforms the content and layout in a mobile-friendly way, which include:

• More extensive, more straightforward to read text
• Mobile-friendly navigation
• Buttons and page elements are touch-friendly
• Rapid download speed

Why Do We Need a Mobile-Friendly Website?

With more traffic visiting your business site via mobile devices, it is crucial to ensure that all of your tourists have a good experience, no matter what kind of platform they use to get there. Whether your site takes too long to load or is difficult to use on a mobile device, then they can switch on to a rival. 

Using a mobile-friendly site comes with many benefits, which include:

• Improved search visibility.
• Better user-experience
• Boosted lead generation
• Improved brand identity

Some Reasons Why Website Must be Mobile-Friendly

Here are several reasons why a website must be mobile-friendly, which include:

1. Higher page views & lower bounce rate

A good mobile user experience is crucial. If your website shows appealing on smaller devices without any requirement to zoom out, loads quickly, and has convenient navigation for mobile. It will inspire Tourists to spend more time on your site, shifting from page to page, knowing more about your brand, and having a conversation. Among the most effective ways to maintain visitors on sites longer is to render them mobile-friendly. People are more likely to remain on a site that is easy to use and are less likely to abandon it, which implies that a mobile-friendly site also lowers the bounce rate.

2. Customer loyalty

If users are impressed with their interaction with your site and have a positive impression about this, they would like to return to it and use it repeatedly. And vice versa: 62 percent of users are less likely to buy from a site in the future after getting a harmful mobile experience. As a result, even users who purchase one time from a site, which is not mobile-friendly will not be interested in keeping long-term relationships with this brand. Making a mobile-friendly site is an intelligent way to attract trustworthy customers who come with more income than new ones.

3. Improved search engine

Search engines are used to display various outcomes for mobile searches and computer searches. If your site is not optimized for mobile phones, then it will be difficult for mobile users. Although, there is no rigid separation between computer and mobile phone users, as you can think.

It’s reasonable because it considers that the same users sometimes use multiple devices to access the Internet. So, suppose a device user moves to mobile to keep working with a particular site and is dissatisfied with the website’s poor mobile experience. In that case, there is no cause to rank this website significantly for computer queries. In this way, the world’s most prominent search engine has changed its concentration to mobile-friendliness, rendering search engine results more meaningful.

Implement a responsive layout, AMP, or flexible serving to make your website ready for mobile-first indexing.

4. Attracts more visitors

Since mobile devices have smaller displays than personal computers, your site theme must adapt to every display size. Mobile users do not like to zoom or scroll horizontally to access your content. Although 57 percent of users won’t suggest a poorly built mobile website, you will lose unhappy users and the opportunity for positive word of mouth and site sharing.

5. Better load speed

Apart from showing the layout wonderfully, the loading speed on mobile phones must be a top priority. Nobody wants to wait, and 53 percent of mobile users leave websites, which take more than 3 seconds to load. you can lose future clients who would choose the fast-loading websites of your rivals. that will not justify your endeavours to provide quality content. not explain beautiful design if just a limited audience sees it as people deny waiting for your web pages to load fully.

Page loading speed is another ranking sign. AMP (Accelerated Mobile Pages), which are specifically built to speed up loading time for mobile devices represented by a lightning indicator and displayed higher on the Search engine results for mobile search. Apart from integrating AMP, you can use other methods to improve the pace of your site.

6. Impact on digital marketing strategy

Optimizing a site for mobile devices is a crucial factor of a broader digital marketing strategy, but it is far away from just one aspect.

It is necessary to develop a consistent brand message around social networking and email platforms and also great-tuning your content to match every platform to reach your customers in which they are most engaged.

Some Key Takeaways

A mobile-friendly website is an intelligent way to gain the trust and honour of many mobile device users. If your site is not currently optimized for mobile access, transforming it into a mobile-friendly layout would require some development. Sadly, there is no easy button that you can turn to make your website mobile-optimized automatically. Although, if your current site is well-optimized, well-coded, and uses a database-driven content management system (CMS).

the method can be as easy as updating your existing page templates. Your website will need more meaningful development in such situations and will have to be reconstructed in some fashion. Here we have explained several reasons why a website must be mobile-friendly.

If you are looking for HTML to WordPress professionals, Helpbot is your ideal place. We are a team of efficient WordPress developers who offer the best WordPress Emergency support services to our clients.