Digital Marketing Education Why You Need to Use Keywords in Your Content Uneeb KhanNovember 1, 2022068 views When writing content, one of the most important things to keep in mind is the importance of using keywords and keyword phrases in your content. What exactly are keywords? Keywords are simply the types of words and phrases your audience will use to search on search engines like Google. How do you know what keywords people will use? Do your research! Conduct surveys with your target audience, ask around to see what people are saying online, check out what other businesses in your industry are doing and how they’re marketing themselves online. Once you know what terms you should use, start sprinkling them into your content. Table of Contents Search engines don’t have your best interest at heartBut they can help you find customersKeyword research saves time and effortThere are 3 types of keywordsLow competition/high traffic keywordsMedium competition/medium traffic keywordsHigh competition/low traffic keywordsWhich search engine should I focus on?Tools for finding target terms on different engines Search engines don’t have your best interest at heart It’s important that you know why keywords are so crucial. The reality is, search engines don’t have your best interest at heart. They are designed to give the searcher what they want, not necessarily what you want them to see. So when you optimize your content with keywords that people are searching for, you will rank higher on search engine results pages (SERPs). This is because search engines use algorithms that determine which sites are most relevant for the keyword being searched for. But they can help you find customers Keywords are important for SEO and can help you find customers. They are also important for your readers because they help them know what they’re reading about. If you want people to find the articles on your site, then make sure that each post contains relevant keywords and phrases so that it is easy for search engines like Google and Bing to find it. Keyword research saves time and effort Keyword research is an important first step when creating content. It can save you time and effort because it’s a lot easier to optimize a piece of content with relevant keywords than it is to create one from scratch. You don’t need to be an SEO expert, but doing some quick keyword research will give you an idea of what people are searching for on the internet. There are 3 types of keywords 1. Head keywords are the words or phrases that you want to rank for. These are your long-tail keywords that you want for a page and define what the page is about. 2 2. Secondary keywords are related phrases or synonyms for head keywords. These may be used on the page but not as many times as your head keyword, and will help with ranking for other related searches. Low competition/high traffic keywords Many people don’t realize how important keywords are when it comes to content. If you want people to be able to find your post, you need a keyword. Medium competition/medium traffic keywords In order to rank well on the search engine, you need to use keywords. The higher your keyword density, the more likely your content is going to be found by people searching for a topic related to it. So make sure that every time you write a piece of content, you include as many relevant keywords as possible. High competition/low traffic keywords If you’re struggling with a high competition keyword, try using variations of the keyword that have less competition. For example, if you want to rank for organic food, then you might use local organic food or organic produce. Which search engine should I focus on? Search engine optimization, or SEO, is a process by which web content is optimized for search engines. While there are many factors that go into the process, including meta-tagging and site speed, one of the most important aspects of SEO is choosing keywords for your website. In particular, you need to make sure you choose keywords that will be relevant to your target audience and rank high in search results. Tools for finding target terms on different engines – Google search: To find your target terms, type a phrase into the search bar, such as coffee shops. When you see a list of results, click the Tools tab on the left side of your screen. On that list, click Search Tools. From there, you can use filters to find keywords that are most relevant for your content. – Bing search: Just like with Google, type your keyword phrase into Bing and then hit the filter button on the left side of your screen.