Why You Need An Explainer Video For Your Business.

Many businesses nowadays are making videos explaining the services and products of their businesses. Explainer videos need to be very strategic and creative because it helps to boost engagement rate, brand awareness, conversion rate, and so on. 

An explainer video can be an animated video or can be a real video. But the main purpose of the explainer video is to tell viewers about their company’s services and products in an easy way. 

The video mainly clears the doubts of customers related to the business. In this article, we are going to tell you why an explainer video is needed for your business. 

The Reasons Why An Explainer Video Is Needed For Your Business

Below we have mentioned the reasons why an explainer video is needed for your business.

1)Increasing Conversion Rates

A recent study suggests that it is very important for a business to make an explainer video. In this case, an explainer video can increase the number of purchases. 

An explainer video is very important because it shows a business’s service and product demonstration to the whole market. Apart from that, the explainer video increases the understanding level of the audience. 

The explainer video clearly shows the product’s features and benefits. Apart from that, it also can be used to fill a requirement and solve problems. A start-up explainer video gives an opportunity to convert the web-visitors into real customers. 

Apart from that, start-ups and businesses can also gain huge numbers of viewers and also analyze the product’s popularity. 

2)Make Your Product/Service Clearer

The explainer video has the advantage that the audience can easily understand the products and services. The message will be clearer to most of the viewers because a huge number of viewers have misconceptions about the business’s products and services. 

Apart from that, the video is the exact opposite thing of the context. When someone reads the text, some people will not understand the products and services of your business because of some unique phrases, jargon, and others. In this case, they will be confused and doubtful about the actions they want to take on your business.

On the other hand, if visitors watch your explainer video, then it will be easy for them to understand the features and needs of the products. On the other hand, explainer videos will help to connect videos with the customers. 

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3)Drive Conversions By Increasing Interest

Today every online start-up business promotes its business through social media by using a start-up explainer video. In this case, videos are the most important element of social media. In this way, you can attract audiences to the start-up product by making an interesting product demo video that creates interest in customers’ minds. 

The best part of any online video is that you can easily share and upload them. This increases the reach of your business’s content in mass markets. According to a business study, 70% of internet users watch online videos. 

4)Growth In Website Traffic

A recent study has predicted that more than 74% of Traffic in 2017 will be video. The thing is, videos are the best source for generating Traffic on the website. 

In this case, an explainer video of your business needs to be on the first page of your business’s website. Therefore Traffic to your business’s website will automatically be increased. 

The thing is, trending viral videos are the best ways to increase the Traffic of your business. There is no secret to making viral videos because the words of your business far and wide are a great way to make viral videos. 

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5)Google Ranking

Google will help to rank those websites which are not overly loaded with complicated information and images. On the other hand, visitors have nearly a very short time to explore the information-loaded videos. In this case, you also have to try to make such videos where all the necessary information is able to be seen within a few seconds. 

On the other hand, it is important to prevent prospects from bloated websites because it results in lost sales. Start-up explainer videos mainly help to attract attention from customers. It provides accurate product information, the usage of the products, and so on. On the other hand, it makes the audiences and customers more confident to make decisions faster. 

According to recent research, it has been said that 

• If you have incorporated a valuable video into your website, then your website will be 50% more likely to appear on the first page. The thing is, search engine result pages always want such websites which have important elements. 
• 80% of visitors will have an interest in watching videos. On the other hand, 20% are actually interested in reading the content. 

6)Making A Good Pitch

Explainer video mainly makes people aware of the business’s products and services in a detailed manner. The thing is, text can’t make a business’s video in a strong manner. Though it is possible to provide product information through text, it has less impact than video.

Customers nowadays are not preferred to simply read text, but they get attracted more by watching a product’s video. The message that you have delivered to the audience needs to be powerful and convincing. Not only that, but it is required to have vibrant colors, interesting cartoon characters, powerful visuals, and so on. 

7) Easy To Share

The best thing about an explainer video is that it can be uploaded easily. On the other hand, it can be shared because brand awareness is a much more important thing among the masses. 

If your business is getting popular on youtube, then it is not a new thing. Viewers searching for and watching videos on youtube are the most important things. However, youtube is the perfect place for start-up businesses to place their videos and reach a wider range of audiences.  

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Conclusion

We have mentioned the importance of an explainer video in your business above in this article. Explainer video mainly makes your work easy so that you don’t have to take the extra burden of spreading information among the masses. However, an explainer video is also one type of brand promotion. 

Thank you for reading till the end. 

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