Why Page Speed Is Important

If you want to improve your website design, the most crucial area to focus on is the loading speed of your website. While designing or redesigning your website, page speed must be your top priority. If you wonder why increasing page speed is important, you will learn it here.

Increase in sales
Even a one-second delay can put down potential customers. Amazon says, even a difference of 100 milliseconds can lead to a loss of around 1% in revenue. So, fast loading website means more sales. A simple website that loads faster is far better than an attractively designed website that loads slowly. Consumers are more interested in seeing fast loading than pretty designs on the webpages they visit.

Bring down the bounce rates of your website
Bounce rate is an important metric used to analyze a website’s success. A high bounce rate will mean that your visitors lose interest in your website after seeing a page. High page speed will help minimize the bounce rate. Over 47% of users expect their webpages to load in lesser than 2 seconds.

More conversions
A better web design can significantly increase the conversion rates. When you redesign your website, you have better chances of picking up some effective and new strategies that can help optimize the loading speed. Limit or simplify the designs on the webpages. Users will be put down when they see pages loaded with information and links. It is good to include 2 to 3 actions on a given page like reading reviews, browsing some more or buying a product.

A definite edge over the competitors
Compare how fast the websites of your competitors load when compared with yours. If your competitors’ sites are seen loading faster, you must take steps to increase your page loading speed too. The ecommerce domain is something like running a race and those that are quick to catch up with the proven strategies will move to the finish line sooner. Even if you are leading than your competitors in terms of loading speed, you must make the efforts continuously to increase your page speeds.

It is easy to share the content
When you subject your website to optimization, you will find it easier to share your content on social media and other online spaces where you can reach your potential buyers. While working with your brand ambassadors and marketing campaigns, this is an important step. Your audience must not get bored due to slow loading site after clicking your link, which will dissuade them from staying on your website. you must make the move to astound your audience with a brilliant web design and fast loading pages. Web design can therefore play a crucial role in this regard.

Take away
While working with a Sydney web design company, ensure that they give their best to ensure the optimal loading speed of your website. If this is not taken care, you are going to lose out to other competitors who give a due weightage to this aspect.

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