Why do you need to use custom keychains for events, tradeshows, and conferences

In this digital age, businesses focus on computer and mobile screens. While it is necessary, they forget about the importance of face-to-face interaction. It is also challenging for small-time entrepreneurs and businesses to compete with large corporations in the digital space. They have an unlimited pool of money and can outbid them with ease. Leverage trade shows, conferences, and events to make a name for your business. Another thing: use a branded item – it will help promote your business.

But, many new entrepreneurs make the mistake of choosing irrelevant items or going overboard with the spending. However, one product has stood the test of time, provides lovely ROIs, and is relevant to every business setting. Now, you might be wondering what it is. The answer is custom keychains – you use them every day. The blog will provide you with all the reasons and tips to include them for your next trade show or similar situations. 

Benefits of attending trade shows/ events for small businesses: 

• Face-to-face interaction with potential customers: They are the ideal platforms for human interaction. You might have done your homework on attracting online attention. But, there is no alternative to in-person communication. You can talk about your business and answer on the spot. People can feel the passion and energy for your products/ services – it is contagious. Many are comfortable if they know the person behind the business – it creates confidence. 
• Find partners: it is challenging to become successful on your own, no matter what business you represent. You do need support from others. For example, if you have a custom sock business, you need help from raw materials suppliers, like fabrics, dyes, equipment, etc. They are an opportunity to meet many niche companies that could be your potential partners. 

• Expand your reach: You can increase your customer base by attending them in various regions/ cities. You can access clients and customers who never knew that you existed. And do not be afraid of the travel costs; you can make up with a few sales. 

• Brand advertisement: Preparing for them does not take much; research, plan the budget, and create high-quality custom keychains relevant to the event. For example, use QR code keychains to direct people to your website for tech events. 

• Cost-effective: Attending events is much more budget-friendly and has higher ROIs than spending on ads. Designing booths, renting space, traveling, lodging, meals, etc., can feel like a lot of expense for a single endeavor. But, think for a moment, why do most participate if they did not provide results? You know the answer – they are worth it. 

• Check out the competition: apart from marketing and networking, they are an opportunity to find out how others are doing. You can look at your biggest competitors and understand their products/ services. 

How are custom keychains the perfect item for tradeshows/ events? 

• Relevant and helpful: Custom keychains, apply to every event, trade show, and business conference. They are practical and help to organize keys; everybody can use them. Businesses give away a few items like branded pens, notebooks, etc., that people might not use, and many do not use something like branded t-shirts or caps from these events. They accept them because of their politeness and not because they will use them. However, custom keychains are a different story. 

• Durable: A high-quality custom keychain lasts 3-4 years; it is more than most branded products. For example, a branded pen is helpful until it runs out of ink, or a notebook is valuable till its pages last. Keychains do not have such issues, and they go on and on. 

• Versatile: Custom keychains are easy to customize per event. You can either keep the same design every time or change it according to the situation. Keep your logo, business name, and contact, and you are good to go. You can customize a few premium ones for high-value clients, like metallic keychains with a matte finish. 

• Budget-friendly: Custom keychains are far more pocket-friendly than other advertisement methods and promotional products. For the price of the custom t-shirt, you can get 2-3 high-quality keychains – unless you are handing out cheap ones. You do not want to use trashy products because they reflect your business. People associate their quality with your business.  

• Proven ROIs: 82% of people have a favorable view of custom keychains, according to market studies. Another thing in its favor is durability – as mentioned earlier – that helps to get over 3,000 impressions in its lifetime. While other promotional items like coffee mugs, bottles, etc., sit on the desk, keychains go with people everywhere. 

Mistakes to avoid, when customizing keychains for trade shows, events, and conferences:

• Not paying attention to the design: People think that keychains are small items and who will pay attention to the artwork? If you are one of those, you must free yourself from the thought. Any product you use for promotion is an extension of your business and deserves the same attention. The design is vital for the first impression; you know what they say about making a first impression. Avoid making them too big or small; keep fonts, logo size, etc., proportionate to keychains.  

• Not providing vital information: Remember: the purpose of handing out keychains at these events is to promote your business. How can you achieve the goal if you forget something like the contact or website? Ensure they have the name, logo, tagline, contact, website, and social media. You don’t have to use everything on the same side; go with the one that fits it and is most vital. 

• Going overboard: People think that to make promotional products memorable for a long they must spend a lot of money. However, it could derail your other marketing plans. Create a budget and stick to it to not fall into the trap of going over the top. 

• Going cheap: It is the opposite of the previous point, and many make the mistake that they have to distribute thousands of custom items to reach people. It results in low-quality keychains that look and feel cheap. Check whether you want to use them. Also, check the number of participants in the previous events to get a clear picture. 

• Not using relevancy: Customize keychains per your brand image; do not make them for the sake of it. For example, if you are a closet company, it is better to make keychains that resemble it. However, when in doubt, go for simple and high-quality ones. They work better than flimsy-looking plastic keychains. 

Conclusion:

Trade shows, business events, and conferences help promote your organization and connect with prospects and partners. Use high-quality custom keychains to make an impression. They are available in a wide range and are easy to customize per your requirements. Connect with a reliable manufacturer or supplier to get on-time delivery. EverLighten has helped startups, large organizations, realtors, restaurants, comic cons, etc., for eighteen years. 

The South Texas Comic Con is one of the largest in the country. They contacted EverLighten to create promotional keychains for the event after they could not find a manufacturer to produce high-quality items. We helped them choose the best materials and sizes per their design and requirements. The project and event were a huge success; everyone loved the keychains. 

Benefits of working with EverLighten:

Best pricing: EverLighten creates every custom keychain in their factory, which helps customers to get the best prices. 

High-quality: Customers get the highest-quality custom keychains with the best materials and the latest processes. 

Fast delivery: our factory helps deliver orders in the least time. 

Customer service: Customers can contact us 24*7 for their queries. 

Customer-centric: They love helping every customer create their dream keychains. 

100% customization: Customers can customize every aspect of their custom keychains. 

Minimum order quantity: you can order as many keychains as you need; we offer the lowest minimum limit in the industry. 

Worldwide delivery: EverLighten delivers to every part of the world, and you can track orders with the online tool.

For information, inquiries, and ordering, visit https://everlighten.com/collections/custom-keychains.