White Label Products To Sell Online

What if I told you that you could go to market this week with your own brand of massage guns or memory foam dog beds?

One way to choose a supplier and make a quick entry into being your own boss is white labeling. That is, selling products manufactured by others, customized with your own designs or branding. Selling white label products is an easy option for those looking to jump on a trend or avoid having to make or manufacture products on their own.

Here, we’ll share 11 ideas for white label products that you can start selling today. Our picks include a diverse selection of trending products for 2021, from fitness wear to pet accessories. 

What is white labeling?

White label products are generic products mass manufactured then customized slightly (logo or brand name added, for example) for several brands. White label products can be bulk ordered, drop shipped, or printed on demand.

The term is often used interchangeably with “private labeling.” But technically, there are some subtle differences. Both refer to products manufactured and then relabeled or rebranded for another store or brand. Private label, however, most often refers to types of products manufactured and branded before being sold exclusively by one retailer. For example, a suite of products under Walgreens’ generic brand sold only at its stores.

Private labeling is generally more expensive, due to the nature of the customization and high minimums, and is best for brands that are already more established. White label products are accessible to smaller brands or those just starting up due to low, or sometimes no, minimums, as in the case of print on demand.

The benefits of white labeling

White labeling allows you to quickly spin up a business around an existing product. You can add your own touch through branding, a great website, personalized shopping experiences, and unique packaging. You don’t need to have any creative skills or manufacturing experience to sell white label products.

White labeling might be a great option if you:

• Are looking to jump on a trending product
• Want to start a business quickly 
• Don’t have a unique product idea
• Want to start a business without much upfront investment
• Aren’t interested in making or manufacturing products yourself
• Want branded supplemental products for an existing business (say, a service-based business)
• Are looking to monetize a personal or influencer brand with merch 

White label versus custom products

Making your own unique products from scratch can be highly rewarding. Artists, craftspeople, and product designers tend to enjoy this aspect of running a business. But it’s not for everyone. Whether you’re not creative or don’t have the time or patience for product R&D, you may opt to skip production altogether. 

The downside of white label products is that the same product may be sold under many different brand names. You can easily get lost in the shuffle. Almost any search on Amazon delivers pages and pages of identical products with different logos. You can make the most of white labeling—and stand out from other brands—by investing in a solid brand story and customer experience. Or you may compete on price or delivery options.

11 white label products to sell online

Now that you’re up to speed, is white labeling for you? Read on for ideas you can start selling now.

1. Stainless steel water bottles

Water bottles are blank canvases for any design. If you’re an artist or designer looking to sell merch, this is a low cost idea that lets you sell a reproduction of your work at an accessible price to your fans. Water bottles can also be white labeled with a simple logo and used for brand awareness. Say you sell digital fitness content like online yoga classes or virtual personal training. Branded water bottles offer a way to diversify into a relevant physical product.

2. Cosmetics

You might not know it, but many of the cosmetics brands on the market today are made by just a handful of manufacturers. In some cases, they’re the exact same formulation. What sets them apart is brand, packaging design, and perhaps the range of colors offered. For example, Kylie Jenner’s brand is produced by Seed Beauty, a private label company that is also responsible for ColourPop. To make a start in white label cosmetics, focus on one product, like lip balm.

3. Phone accessories

Like stainless steel water bottles, white label phone accessories are inexpensive to produce, widely available, and easily customizable. Phone cases are a great option for designers or artists for showcasing work on an affordable accessory, and other accessories like cords or car mounts can be easily rebranded.

4. Fitness clothing and accessories

The pandemic changed, among other things, the way we work out. Sales of at-home fitness gear and fitness wear soared through 2020. And while it may take time for us to feel comfortable in a crowded gym, there’s still opportunity in the fitness industry. Yoga mats, sport socks, leggings, fitness equipment, t-shirts, and water bottles are available through multiple manufacturers and print-on-demand companies. You could start an online boutique or clothing brand. Fitness influencers can help monetize their personal brands through customized workout merch.

5. Pet accessories

Another (very cute) side effect of the pandemic was an increase in pet adoptions. Newly remote workers everywhere replaced colleagues with furry companions to combat loneliness. 2020 was therefore a big year for pet brands, and the trend should continue through 2021. Get into the booming pet industry by white labeling beds, toys, and accessories. This is a great option for pet service businesses that may wish to add branded products to their offering.