What’s the difference in a company name?

Some of my clients have reached the startup stage with me before they’ve even chosen a name for their business, and that really helps because I’m impressed that you can do something really important in branding a business.

It is well known that people buy emotional triggers, not because they need something, but because they “like” it and then rationalize their decision with practical considerations. They do it. But without desire and passion, there is no sale.

The purpose of all branding is not only to promote brand loyalty,

 But also to create a brand that evokes an emotional response, and in this case, the name is as important as the images that go with it. This is another tool around the house to get the emotional point you want. A strong name is a good foundation for a strong brand when the right image is attached to it.

Some examples of what I think are good business names are;

These put the company name to domain in a very strong position before adding images that the customer then associates with “brand behavior”. Brand behavior and product image form a brand image.

Brand design is an image that is related to the customer’s purchasing behavior. It’s up to the company to associate the right brand behavior with its image or logo – of course, a good name won’t save you if your brand is ugly.

How can you make sure your brand is good?

Make sure the name is catchy, easy to pronounce and memorable. This is especially important for businesses that need customers to visit their website and easily remember their domain name.

Try to be different, it’s hard, but try. I think the lack of availability of domain names today forces businesses to be unique in their business name, which is a good thing. I’m starting to get the feeling that the so-called business naming experts may or may soon exploit this problem.

A good brand should arouse interest and invite the viewer to learn more.

International

If you want to trade internationally and really do your homework…it’s a good idea to see what your destination name means in the countries you want to trade OR or maybe in the future. Avoid negative connotations.

Enlargement

Don’t get stuck choosing a name for your company that describes your products and or services too narrowly. Make sure there is room for growth and innovation in the future without having to change the entire brand. That is why geographical names should also always be avoided.

Finally, keep yourself out of court with these tips;

No need to borrow or adapt existing brands, especially well-known brands, for expensive lawsuits.

Avoid words that imply that you are not something. Types of suffixes that require permission before use include words such as sort; to mention a few; Associations, Councils, Unions, Institutions, Co-operatives, Societies, Chambers, Registered, Providence, Unions, Trusts, Banks.