What to choose between the sticker and the roll label?

In terms of packaging and communication, the roll label differs significantly from the sticker. These two types of media have different logics and do not adapt to the same needs. What to choose between the custom stickers and the roll label? We enlighten you in this article

Label roll and sticker, assets for your visual communication

All companies must refine their visual communication to stand out and gain market share.

Today, there are always more products offering original and visually impactful labels. This helps to hold the attention of consumers who then remember the company.

Opting for roll labels and custom stickers is essential to position yourself as a professional close to your customers and thus guarantee the quality of your brand image.

Playing on humor with unique and funny labels, choosing originality with very colorful customized stickers So many possibilities available to you and which will necessarily please your customers.

A label or a sticker can be transformed into a very creative communication medium. All you have to do is choose the shapes, fonts and sizes of writing, without forgetting the colors that you like and place the information that you consider useful.

To set up a quality visual communication you can give free rein to your imagination and your creativity.

The roll label, a very widespread communication medium

A widespread communication technique, the roll label makes it easy to stick your brand on certain products. This accessory is also used to identify products and to convey a brand image.

When the consumer receives his product, the label is the first thing he notices. This explains why it is of great importance for all professionals who wish to maintain a quality brand image.

This is all the more true since a professional etiquette can sometimes influence the act of purchase.

As you will have understood, this communication medium is very often used for packaging since it is original, trendy and practical.

But the roll label can just as well be used in other ways and in particular to personalize a letter for example. In this way, you bring a personalized touch to your mail, which often makes all the difference.

Why not add a label with your company logo or slogan? The roll label also allows you to add a little wink that will please the recipient. The latter will be touched by the gesture and it is a safe bet that he will consider your company as reliable and close to his customers.

Besides decorating an envelope, the label is also useful for decorating a space. This can be surprising since it is very original.

The roll label, a very robust medium

The roll label has many advantages and can be used on a daily basis in the context of your communication.

It is by turns informative, decorative and always modern. It is available in a wide range of robust and reinforced adhesives that resist humidity and are repositionable for even more practicality.

The roll label gives you great freedom in the layout of the adhesives and in the use you want to make of them. It is a sizeable ally in your product information and in your communication more generally.

The strong adhesive does not come off, even after several manipulations. Resistant to humidity, it can even be positioned on bottles for example and be immersed in water without any problem. Very versatile product, the roll label will quickly convince you.

The sticker, a must for decoration and communication

The personalized sticker has been around for many years and its success has never waned. It must be said that this means of communication, very fashionable since the 1980s, adapts to multiple uses.

This makes it an essential communicative and decorative tool today for companies in all sectors. It is also one of the most accessible and customizable mediums.

You can choose from many kinds, sizes, cutouts and supports. All with options that give you a wide choice in the direction you want to take your brand communication.

One of the many advantages of the sticker is its adaptation both indoors and outdoors. Indeed, this sticker is particularly robust and adapts to all supports. There are several printing options, in particular with paper stickers, the white monomer window sticker support which easily sticks to the windows… The sticker is a means of communicating that is modern, qualitative and authentic at the same time .

In addition to being an important communication tool, the sticker is a decorative asset that should not be overlooked. It can be used to quickly transform the look of furniture or add a little personalized touch to a sober room.

The sticker asserts itself by its originality and its ease of use. It is not for nothing that it is known as the favorite medium for those who like to display slogans and quotes, or who appreciate original patterns to enhance the decoration in an office, for example.

With the sticker you are free to choose a tailor-made visual, with the colors that suit you, in various shapes and writings.

Sticker and roll label are complementary

Rather than considering that the sticker and the roll label are opposed, it is preferable to start from the principle that these two supports are complementary.

Indeed, although they are not identical, they can be used together, without ever overshadowing each other. Each has its own utility and makes sense in a company that wants to communicate and stand out in the best possible way.

Thus, the roll label can be used as an informative communication on a product while the sticker will be more decorative, in tones referring to the company logo. The two techniques combine to create personalized and effective adhesive communication that pays off.

The roll label is therefore more useful in terms of packaging for your products and will be distinguished by its high resistance and its unfailing aesthetics.

No fear that the label will come off, even with transport. As for the sticker, it will be perfect for supporting and refining your visual communication over time as well as for decorating in an original and striking way.

These two supports do not compete with each other and are perfect in combined use.