Home » What Is Structured Data & Schema Markup in SEO?

What Is Structured Data & Schema Markup in SEO?

by Uneeb Khan

When we talk about this digital era, we get to know about the fact that things are evolving by every passing day. We have seen so many things that has the greatest evolution of time in digital world. As the scope of digital marketing is growing rapidly new ways to manage and enhance it are introducing. And structured data and Schema markup are a great source to channelize your website productivity and traffic. This is the best and resulting source of Search engine optimization world but rarely practiced by many providers of SEO services in Dubai.

What is structured Data and schema markup in SEO

First learn about both of these in details to get clear perspective. I will try to make it quite easy and understandable, so give it a complete read to learn new techniques of website management.

Structured Data:

This is a way to organized or structure your website data in a way that it produces a sequence and show proper alignment of your website’s data to search engine. This will help the search engine to optimize and rank your data and display it as a content search by the viewer. You can say it is an old way to channelize your data to let the google understand what your website, product or content is all about.

You can say it is your website introduction that provided to google so they know who you are and what you do. Once they know this, anyone who wants to search you can get you somewhere in the ranking of searches.

The more appropriate, authentic, and accurate your introduction and content will be there is more chances to be ranked at top positions. This will help you to get your website more traffic and eventually greater revenues to your business.

Schema Markup:

This is a new way to structure your website Data in a way which is precise and can be found in single search. Schema markup is a way to talk with search engines using a unique vocabulary or systematic structure of content. As we all know, search engines have a systematic way to show you result of your searches. They need to sense what is your website is about, what is your product or service. That is where schema markup will help out search engines to understand this. There are various types of schema markup in SEO.

Schema markup will tell the Search engines what your website data means. When you add on data on your website, they get it indexed. But some of the content can be found in a different way on the search engine. This is because that content was well schema markup and get indexed at the top few positions by the algorithms. Local SEO services in Dubai which you hired for your business’s website can do this smart SEO for you.

What changes it can bring in your SEO’s results?

  • Websites that initiated schema markup in their sites brings more traffic and better results in SERPs as compared to those who don’t use this in their websites.
  • Schema mark up can increase your CTR by 30% if you implement it in your website.
  • This is not an ordinary thing for your website, because this will helps search engines to find and show your content to the researchers.

What are the types of schema markups?

There is various type of schema markups for structuring your website’s data. Which will be further listed under the parent category of that markup.

  • Events (dates, location are marked up will be shown under the search for this category)
  • Articles (information of product, reviews, and ratios of results of particular niche)
  • Creative works (movies, ratings, genre, dates of premier will be shown under this search)
  • Local business (social media pages, locations, status, timings)
  • People
  • Reviews
  • Recipes
  • Medical conditions

Conclusion:

All in all, if you want your business to grow immensely than there is an absolute need to get your website update as per latest technologies. You can use local SEO service provider to help you out in this regard. I hope above mentioned discussion will be helpful for your to understand schema markup and structured data and how it works in SEO.
If you want to know more about SEO, social media marketing Dubai or Schema markup get in touch with us for more details.

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