What is Marketing Management and it’s Principles

Let us recognize first what the term Marketing Management means. Marketing Management is basically managing the marketing in terms of planning and executing the plan, pricing of the products or services, promotion and distribution that satisfy individual consumer and organizational goals.

A business needs to be market-oriented to be successful in this competitive period. Strategies need to be evaluated from time to time not to fall behind. Not only in the market, but competition also existed in every field. Students face competition and a lot of academic and peer pressure. Instant Assignment Help services help students to reduce their burden by providing tutoring, assignments, case studies etc.

Marketing is the fundamental element of any business. If a marketer understands marketing and has good business skills, it will help any organization advance their marketing career. To understand better the role of the marketer, we need first to understand who a marketer is.

Who is a Marketer?

Any individual or organization which endorses or promotes products or services is called a marketer. A marketer deals in the market for any firm or individual. A marketer finds strategies to sell the product through advertising and promotion.

A marketer can be a large team or any individual working for any organization or their own. A marketer helps attract and retain the business, which can help the organization to advance its sales.

Principles of Marketing Management

1. Product:  A product is something which consumer needs. A product can be any commodities or service. Also, a product should be up to the level of what an end user is expecting. A product should align with the requirement of the user. 

2. Place: A product should be available at the place where customers are expecting it to be. For Example, groceries in the supermarket, cosmetics in parlours or showrooms etc. 

3. Price: A customer looks for a value-for-money product. Price is the most important factor in marketing. One should consider the target audience and the kind of product before deciding the price.

4. Promotion: Promotion is all about marketing your product. One should select the target audience before employing any strategy. Promotion can be in any form: 

• Advertising
• PR
• Social Media
• Exhibitions
• Content Marketing etc.

5. People: The organization’s people should know how to promote the brand. The staffing should possess the excellence and skills required to guarantee success. Excellent customer service leads to an excellent customer base.

6. Physical Evidence: Physical evidence is proof that the brand exists. It can be an office, website, business cards etc. Physical evidence also ensures that the purchase has taken place. It can also be a ‘Thank you note or a confirmation message to prove the purchase has been made.

7. Process: The process includes product delivery. The product delivery should be efficient and reliable so that the customer can trust the brand. The delivery of the product can be:

• In-store waiting time
• Delivery time
• Delivery methods
• Communication with customer care services etc.

If any student needs to prepare a case study on topics like these, it becomes unmanageable for students to spend time looking for information as these topics are immense. One needs to look very profoundly to understand and extract the finest information. Websites like s-asa, studentola, Solidworks assignment, assignmenthelp786 can provide case study help to the students in a stepwise manner and on time without bothering their academic curriculum. Deadlines are no more dreadful with websites like these. They have experts who not only provide assignments but also help students to understand them.