What is a guest post? A Guide for Marketers.

Here’s an inquiry we get a ton from clients: What is a guest post? How is it distinction from a regular blog post? When you compose something on your blog, it’s simply a “post”, however on another person’s blog; the creator is a ‘guest’.

Guest posts are valuable tools for reputation marketing and reputation management for several reasons, such as getting your image mentioned or capturing branded search query results. However, a great many people use it to insert backlinks for SEO reasons.

 Guest posts are often misused, though; we will discuss the abusive aspects later in this article. If you’ve got someone else’s blog to write for, you’re a ‘guest writer’. We’ll assume you’re doing both of these things to extract and hope to get a link back to one of your own web properties.

The Basics of Guest Posting

Here are some guidelines for composing guest posts that you should know. There is a lot of information on the Internet about this title, and we’ve included links to many good resources at the bottom of this article. But here are the speedy and easy fundamental.

Important things to remember about guest posts

Guest posts should be well written. Search tools are picking, and so are people.

Posts must be on title. People will need to persuer them to get the most worth. You don’t want people to come to your post and afterword click back to the search results because the posts are superfluous, as skips can bring down your post’s worth in Google.

People should share your posts using social media. Sharing increases readership. In standing marketing, social media sharing helps aides let the word.

The outbound connections you put in your posts should be useful and pertinent to the article. Insure the anchor text on the connections is right.

Try not to post on destinations that post a lot of guest content because the links are too pointless.

Who can write a guest post?

Almost anyone can write a guest post, but very few people can write a really good post that goes viral. You can’t by and large make a post famous online. But it doesn’t have to go viral. It just needs to be helpful, on-title, and well-written to generate crowd and link juice over time. A good guest post is on-title, relevant and of varying length.

 Most guest posts are distinction 500 and 1000 words, but people like Neil Patel say they should be longer. More like 2500 words. Measurements show that more content means your web page is bound to rank higher in Google results. But there is absolutely no need to write long letters. Composing a decent post is more important than a long post.

For an itemized outline of how to compose posts for people and search tools, look at this post about SEO-empowered articles. Sometimes it’s worth it to hire a professional to write guest posts because it’s important to do it consistently.

Blog Post Headline Basics

Let’s say you’re in the llama shaving organization and the search phrase you want to protect or improve is ‘Lloyds Llama Shaving organization’. For this situation, you could have composed articles to post on another person’s blog, and the titles of those posts would be something like:

Best scissors for shaving llamas.                                       

Answers to the top ten llama shearing questions

Secrets of shaving llama revealed!

Legendary llama shavers throughout history

Cafes in New York that permit shaved llamas.

If you’re a llama shaver, these are perfect (and compelling) headlines for your niche. Keep in mind, the motivation of a headline is to get clicks in search results which will further online marketing search volume.

But also keep in mind that few titles can be clickbait. Clickbait headlines are meant to get you to click (hence the name) but the content doesn’t always measure up to what you were expecting. Sometimes it happens, though.

You won’t believe what the specialist tracks down in this young lady’s stomach!

It’s a clickbait headline because it creates an information gap in your mind, it’s sensational, and it appeals to human FOMO (Fear of Missing Out).

But how many connections should a blog post have?

The response is: zero if the connections are not significant. But if they are relevant and helpful to the article, then you assist to have the right number of links. There is no set number. The question is, “Would an association work the piece?” If an association doesn’t work the post, don’t reject it – regardless of whether it’s an association to your own content. Quality is important, as you will see in the last paragraph of this article.

But, if you still assist a guideline, generally only include one link to the guest post every 500 words. So a 1000 word guest post can deal with a few connections. Even if your guest post is mind bogging, an excessive number of connections can make it appear spammed, even if it isn’t.