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How to Correctly Do Voice Search Optimization

by Volodymir Bezditniy

Does your online business have the right tools to optimize your voice search?

If you’re not sure, here are some numbers that show the importance of voice-enabled search:

  • 27 75% of people use voice search on mobile phones. Using voice search on mobile devices.
  • More than 50 percent of users on smartphones use voice search. Using voice search to find information in 2020.
  • 30% of all browsing sessions will likely include voice search by 2020 and beyond.
  • The amount of voice-based digital assistants is about 4 billion around the globe.

Therefore, a growing number of users use voice search in their everyday internet searches. If your website is not designed for voice search indicates that your business is losing the opportunity to reach a large potential audience and also potential customers.

These statistics show how voice-based search has become the fastest-growing kind of search that is available online.

Voice search lets users speak their queries loudly instead of entering the box to view the results.

The technology for speech recognition can detect “verbal questions” and provide the most matches orally. The most famous examples of voice search are Amazon, Siri, and Cortana from Microsoft.

How to do Voice SEARCH Optimization?

The first thing to do is be aware it is true that voice search SEO differs from edmonton SEO. Voice searchers typically search for a specific task, such as locating the location of a room or playing their favorite music, or finding out details about things. A voice search on mobile devices on Google will show one of the top results known as “featured short snippet,” “positions zero,” or an answer box.

Here are some helpful tips for using a voice search on your site.

Prefer Natural Language Over Keywords:

The search engine known as Google has changed chiefly our search habits to type in keywords instead of an adverb for more than an entire decade. We were advised to use “New York, Holiday and Plan” as the most appropriate method to use Google but not something that sounded natural such as “suggest a 2020 summer holiday plan for New York”.

But, with voice searches similar to searches that contain disconnected phrases, how you search is changing quite a bit.

Search engine firms and voice assist devices use natural language processing to extract keywords from these search results.

Web admins have to alter their methods of optimizing to ensure that they can find their results to be on the top of SERPs for voice search results.

Get Mobile Friendly:

Voice search is most commonly performed via a mobile or smartphone device. It is a given that your website must be mobile-friendly.

Google stresses a responsive web design. The majority of WordPress themes are built with a responsive design. It is possible to use the Mobile-Friendly Testing Tool from Google to ensure your site is mobile-friendly. It shows how quickly users can access your site using a mobile device. You only need to type in your URL to view the score.

If everything is on the standard, you’ll be notified that you’ve got your “page can be viewed on mobile devices.” If your site doesn’t meet mobile-friendly specifications, Google will tell you the steps you need to take.

Make content that addresses your customer’s Questions:

Most people don’t use the words because web admins only use them as keywords. For instance, a user could enter “coffee shops near me” However, when using voice search, they’re more likely to ask, “what is the closest coffee shop close to me.”

You should learn about people’s language when looking for similar businesses.

Once you’ve gathered their commonly-used phrases and questions, You can incorporate their phrases into the content.

Many websites provide answers to these questions on their FAQ page. To stay over them, make blog posts that address the questions they ask.

Even content already in place can be optimized according to these questions.

Asking queries of your intended readers and then resolving them with blog posts will help boost your rankings in both voice and text searches.

Enhance Page Loading Time:

The speed of loading pages has been a crucial ranking factor. A site with good loading speeds will provide a great user experience. If not, it’s painful to look at those buffering circles. This is essential to be visible in the results of a voice search.

The average result for a voice search page loads in 4.6 seconds, 52% quicker than the standard page.

It’s the reason you must take into account this aspect, too.

Here are some helpful tips to speed up the loading time of your site:

  • Make sure that the pictures are optimized on your site
  • Minimize the CSS, HTML, and JavaScript of the web page
  • Use a content distribution network
  • Reducing redirects

Optimized Local Searches:

Voice search optimization is typically employed for local searches.

Many people are just looking for information about where they’re at. They may ask an assistant voice to inform them about the nearest restaurant or plumber near them.

To maximize local search results, follow the steps below:

  • Your business’s name
  • Incorporate the area in the content and metadata
  • Create specific pages for locations
  • Make use of images specific to your town using alt-text tags.
  • Tag images and videos by naming the geographic region.
  • If your audio or videos provide information about a specific location, include an explanation to increase the site’s accessibility when searching for the region.

You have likely learned the process of voice search optimization. Do you agree? 

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