UNDERSTANDING RESEARCH METHOLOGIES: QUALITATIVE AND QUANTITATIVE RESEARCH:

In this world research is everywhere; researchers can substantially influence the outcome and finalized the study. The difference between qualitative and quantitative research is the basic decision that affects the ideas, execution, design and explanation of research. These research methods have their well defined advantages and appropriate for various research queries. Expert writers guide you to choose an appropriate methodology for your research. In this blog we take a look for these two methods and focus on their variations.

Brief of qualitative and quantitative research methods:

Qualitative methods:

•       This research recognizes the human source of experience, activities and behavior of people fix to them. This methods commonly used in experimental research into primary opinions, reasons and motivations.
•       The data were collected in qualitative research through words, images, or non-numerical functions
•          Researchers utilize this method for specific facts, elaborate explanation, delivering rich, and express the complication.

·        Quantitative methods:

•          Quantitative researches utilize the variables and evaluate numerical data.
•       It also focuses on signifying patterns and requires big sample sizes, using statistical function to craft conclusion.
•       This method used to evaluate lengthen of a phenomenon or utilize the relationship between two variables.

Difference between qualitative and quantitative research:

Both qualitative and quantitative research methods have their individual right but they differ in various ways. You can also get experienced writers guidance in choosing the right methodology

1.      Nature of data:

·         A qualitative research method consists of non-numerical functions like text, audio or video. The aim is to express the emotions, experience and thoughts.

·         A quantitative research method evaluates the numerical data that signifies and valued statistically. It is the form of experiments, surveys and active datasets.

2.      Research objectives:

·         A qualitative research method has a goal to analysis the phenomena in deep. It is used to inquiry “how” or “why” something appears, describe the complicated issues.

·         A quantitative research calculates and qualifies the phenomena, direction in “what” or “how much”. It examines hypotheses or utilizes the relation between two variables.

3.      Proposal to evaluations:

·         A qualitative research uses informative methods, where researchers cast for patterns, themes and explanation of data. It explores the subjective and analyses the depth knowledge of data.

·         A quantitative research depends on statistical function to craft conclusions. The data is often used in several mathematical models like graphs, tables and charts.

4.      Instance size:

·         A qualitative research is normally involves the portable sample sizes and it consume a lot of time for data processing.

·         A quantitative research is typically requires wide range of sample sizes to secure the statistical validly and general findings. 

Uses of qualitative and quantitative research:

Researchers can explore the latest region and qualitative methods can provide elaborate insights for further inquires. Qualitative research helps to understand the complexities of social process. Establishing and evaluating the relationship between the variables is the general usage of quantitative research.  The researchers have general knowledge of testing theories and hypothesis, measuring the generality of phenomena.

Mixed methods for qualitative and quantitative research:

Combination of qualitative and quantitative research is known as the mixed method research. This method required the researchers to craft the strength of both qualitative and quantitative methods, give more perception about research questions. By combining these two methods the researchers obtain deep insights and wide external validity.

Conclusion:

Both qualitative and quantitative research methods play a virtual role in advancing the large range of field. The choice of these methods serves the major role in research questions, the nature of data needed and the aim to study. Qualitative research methods are an example for exploring complication, individual phenomena. In quantitative research methods involves testing and unspecified findings. By following the strength and limitations of these methods, Researchers can plan successful studies and craft more consequential conclusions from their task.

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