The Ten Most Underrated SEO Strategies If You Want To Stay Competitive

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Competitor analysis in SEO is fundamental as it enables you to identify your main competitors in the market. With this, you can do more research to gauge the standing of your competitors in the market. While applying this technique, you find both direct business and online competitors. Competitive information helps you enhance your business strategy. It will also tell you how you can outdo your competitors. SEO makes your website visible, which means more traffic and opportunities to convert prospects into customers. 

Given below are some underrated SEO Strategies if you want to stay competitive-

1. Internal Linking

Internal linking is amongst the best SEO tips. This technique is potent when done properly. One might have the best content on the whole internet, but it is of absolutely no use if no one can trace it. This is where the internal links come into play. Most people focus on link building. While focusing on link building, they often forget to connect their content and link internally. Internal linking helps users find the relevant content on your site more easily. However, it also hints to the web crawlers that you have some more great content on the site.

However, if no crawlable links are pointing to your page, it does not matter how good the content is because crawlers cannot reach it.

Internal links also play a significant part in your ranking power. If you have a particular backlink pointing to page A and direct some internal links from page A to pages B and C, you will give some of page A’s links to pages B and C.

2. External Linking

Several websites treat external links like the plague. They also try to avoid these at all costs. They also use Nofollow tags for every external link under the impression that it will hurt their page in one way or the other.

If the search engine trusts your site, you will never have to fear any algorithm changes. 

3. Social Changes

Facebook is a beautiful source for making a base for your target audience. The target audience can be the most powerful allies in your quest to conquer SERPs. Social signals are a ranking factor, and significant traffic from other sources might also be another ranking factor as the signals are the genuine brand.

4. Website Speed

The loading speed of the website has become more critical. Google has announced that page speed is one of the ranking factors in their Mobile First Index.

People tend to be impatient when browsing through their smartphones. If the site loads too slowly, no one will read the content you have written. One should not let go of the traffic because of the page speed. 

5. Website Structure

Site structure is sometimes ignored altogether. It has a massive importance in how your site is crawled and indexed by the spider. The site structure is good not only for Google but for the other users as well. The system helps them to navigate better and find the related topics easily. 

Let’s say that you have a site about dogs. You could have a lot of categories like dog food and dog training. If someone is looking for the dog training tips, they will know which type to choose. 

If the site is just a collection of random posts related to dogs, quickly finding the same content about dog training tips is impossible. The perfect structure is the one that is said to be like a pyramid where the top is the homepage, and the bottom tiers are made up of categories and subcategories.

6. Updating Old Content

Updating the content from time to time is very important. One cannot simply expect to publish a great piece of content and hope it lasts for an entire lifetime on the first page. 

A content degrades over some time and it will lose its value unless it is updated now and then. 

One should constantly fix grammar mistakes, update the facts, expand the topic with new content, fix broken links and improve the way the content looked before. Fresh content is good content and one should keep updating the content now and then. 

Safari digital is the agency that uses the search terms to rank for to connect with prospective clients in South Australia. SEO Melbourne is the search query that is used by several types of businesses in the city of Adelaide that are looking to connect with SEO agencies in South Australia. This query helps to increase their organic search presence. 

7. Optimising Image Alt Tags and File Names

Images are a huge part of the content. Filename and alt tag are incredibly important as they can also give Google a clue on what the image is all about and hint what the page is all about. 

One can optimise image alt tags and file names by doing the following-

• Use clear and descriptive file names

One should make their file name easy for Google to comprehend. It is also important to be careful not to be writing excessively long file names or keyword stuffing.

• Use keyword-rich alt text

Alt text refers to a text alternative for images when a web browser can’t render them. If you decide to use the image as a link, it is important to include alt text that is relevant to the destination of that link to improve the user experience.

• Content is key

One should make sure that images are placed near the relevant text as search engines assess what page the image is on. One should not feature an image about a cooking recipe if the content is about setting business goals.

• Reduce the file size of your images

One shoulder crop the images to the correct size of the page width and show a smaller image and also provide the option to view a larger image in a pop-up.

8. Proper Keyword Research

If you forget to do the keyword research and optimise the content, your articles will not get any kind of organic traffic. This can affect the SEO of the whole domain. One should always do keyword research and make sure that they find the right keywords with different volumes.

Following are some ways to do a proper keyword research-

• Make a list of the search terms you believe people will use

One should create a list of keywords in a spreadsheet and try to get into the head of the desired audience. One should try to think what kind of search terms will they be looking for and which of their problems does your product solve? If your objective is clear, you will have a good idea of your target market and your key competitive advantages.

• Research the keywords you’ve come up with

You should try to deep dive a bit deeper into the keywords you choose for your content. There are some tools available that make keyword research a bit easier. 

• Use your research for finding long-tail variants of the keywords

Long-tail keywords are the type of keywords that get less search traffic and less competition. It is way easier for you to rank on those keywords. They have a high conversion value and they tend to focus more on a specific product or a topic.

9. Plain is Pain – Branding

The competition on search engines is stiff. Hence, one needs to set himself apart from everyone else. You should try to do the branding of your company in a unique way. Nobody is going to be enticed by your content if it is boring. One can also put all of the time, money and energy into advanced SEO techniques if they want.

A proper marketing plan also means redesigning the site that you have made. You should have a theme for what your company is and what it represents. It should make you stand out from the rest of the crowd. The content should be over the top.

Following are the brand techniques that you can use-

• Use catchy phrases.
• Cover all the topics people want to know about.
• Make use of puns.
• Be unique.

10. Get Busy and Stay Busy

You should be able to add at least one article per week for staying in the race. Updating should be done continuously and religiously.

Following are some of the SEO tips for your blog-

• Put well thought-out and engaging articles.
• Target a different yet relevant keyword in each article.
• Link your blog articles to the sales page.

Conclusion 

Yes, there are numerous SEO tactics and strategies available that can improve your ranks. But keep in mind what’s crucial. The majority of the algorithm is composed of the fundamental SEO recommendations that were just given.

With theories and tricks shared by the top SEO gurus, it’s simple to lose focus and become distracted.

Let this serve as a reminder that the majority of your SERP success will come from effectively implementing the most fundamental SEO methods.