The Importance of Sustainability in the Swimwear Industry and How Brands Can Improve

The swimwear industry, much like the fashion industry, faces significant scrutiny regarding its environmental and social impacts. As consumers become more environmentally conscious, the demand for sustainable swimwear has risen. 

In this article, we will explore the reason why sustainability is crucial in the swimwear industry and offer actionable steps eco-conscious swimwear brands can take to improve their sustainability efforts.

The Environmental Impact of Manufacturing Swimwear

1. Ocean Pollution

The fashion industry is a notable contributor to ocean pollution. The synthetic fabrics commonly used in swimwear, primarily polyester and nylon, do not biodegrade. These materials break down into microplastics, which then populate and contaminate marine ecosystems having harmful effects on the marine organisms. A report by the International Union for Conservation of Nature (IUCN) estimates that 35% of microplastics in the ocean come from these synthetic materials. 

1. Resource Consumption

According to the Ellen McArthur Foundation, the fashion industry is responsible for 10% of global carbon emissions and traditional swimwear production is resource-intensive. The textile industry consumes about 79 billion cubic meters of water annually, and a significant portion is attributed to the production of synthetic fibres. Additionally, creating these fibres requires substantial energy, contributing to greenhouse gas emissions. 

1. Chemical Use

The dyes and finishes used in swimwear manufacturing often release harmful chemicals into the environment. These chemicals can contaminate water sources and harm aquatic life. Sustainable brands use eco-friendly dyes and less harmful processing methods to mitigate these effects. 

Ethical Considerations

1. Labour Practices

Sustainable swimwear brands prioritise ethical labour practices, ensuring fair wages and safe working conditions. The Global Slavery Index highlights that many garment workers are subjected to poor working conditions and low pay. Transparent supply chains help consumers make informed decisions and support brands that uphold workers’ rights. 

1. Animal Welfare

Sustainable practices also extend to animal welfare. Brands that avoid animal-derived materials and ensure cruelty-free production processes appeal to ethically minded consumers. 

Economic Factors

1. Long-Term Viability 

As resources become scarcer and environmental regulations tighten, sustainable practices ensure the long-term viability of the swimwear industry. Brands that invest in sustainability now will be better positioned to adapt to future regulations and market demands. 

1. Consumer Demand

A growing number of consumers are starting to prefer and purchase sustainable products. A 2020 survey by McKinsey & Company found that 67% of consumers consider the use of sustainable materials to be an important purchasing factor. Brands that adopt sustainable practices can attract and retain these environmentally conscious consumers. 

Innovations in Sustainable Swimwear

1. Material Innovation 

Sustainable swimwear often involves innovative materials such as ECONYL, a regenerated nylon made from ocean and landfill waste. This avant-garde product reduces the reliance on virgin materials and hugely decreases waste. Additionally, bio-based materials like organic cotton and help are also becoming more popular. 

1. Upcycling 

Some brands use upcycled materials, repurposing fabric scraps or discarded items to create new swimwear. This reduces waste and showcases creative approaches to sustainability. 

Production Best Practices 

1. Local Manufacturing 

Brands that produce locally can reduce their carbon footprint by minimising transportation emissions. Supporting local economies also promotes social sustainability. 

1. Water and Energy Efficiency

Sustainable brands employ water and energy-efficient manufacturing processes. Technologies such as closed-loop systems for dyeing and finishing help reduce water and chemical use.

Social and Ethical Aspects

1. Fair Trade

Fair Trade principles ensure that workers receive fair wages and good working conditions. Brands adhering to these principles contribute to social equity and community development.

1. Inclusivity and Diversity

Sustainable swimwear brands often embrace inclusivity, offering a wide range of sizes and styles to cater to diverse body types and preferences. 

Steps Brands Can Take To Improve Sustainability

1. Obtain Certifications 

Brands can seek certifications like the Global Organic Textile Standard (GOTS), OEKO-TEX, and Bluesign to validate their sustainable practices. These certifications ensure compliance with environmental and social criteria. 

1. Focus on Durability 

Promoting high-quality, durable swimwear reduces the need for frequent replacements, lowering overall consumption and waste. 

1. Educate Consumers

Transparency about production processes, sourcing, and environmental impact helps consumers make informed choices. Brands can also run awareness campaigns about the benefits of sustainable swimwear. 

1. Implement Take-Back Programs

Recycling programs encourage consumers to return old swimwear for proper disposal or recycling, reducing waste and promoting circular economy practices. 

1. Support Ocean Conservation 

Eco-conscious swimwear brands can contribute to ocean conservation initiatives and use ocean-cleanup materials in their products. Partnering with organisations that protect marine ecosystems demonstrates a commitment to environmental responsibility. 

Conclusion 

Sustainability in the swimwear market is not just a trend but a necessary shift towards a more responsible industry. By adopting sustainable practices, brands can reduce their environmental footprint, ensure ethical labour practices, meet consumer demand, and secure long-term viability. As innovation continues to drive the industry forward, sustainable swimwear will become the new standard, benefitting both the planet and society as a whole.