The 5 marketing methods for more customers for the Business Coach

In this 3 minute blog you will learn more about marketing for the Business Coach, 5 methods for more customers. As a business coach you probably know: you have many fellow coaches. In principle, you all fish in the same pond, which means that you sometimes run out of customers. Or at least, not as many customers as you’d like. In that period it can be good to take a closer look at your own marketing strategy.

Do you still distinguish yourself from the rest? Do entrepreneurs and SME owners know where to find you or do they have to make too much effort? Maybe try something different? With the cooperation of  Online Marketing Agency  , we are happy to help you with 5 marketing methods and instruments with which it can start raining customers again after a dry period.

Let’s start.

1. Contact former customers

Many coaches forget that former clients may be interested in business coaching again. Often they have reached a new point in their lives and are ready for change. For new growth on both personal and business level. Call them, show interest and find out how they are doing. Sincerely. No sales pitch.

Let them know you think they are important. That you have not forgotten them and that you are committed to their results, even after the coaching process. This way you stay on top of mind. Moreover, they already know you and former customers know exactly what they can do with you. So you soon have an edge. Take advantage of that.

2. Give a free (or very cheap) workshop

Offer a free workshop on topics such as setting up a business, setting goals, effective time management or finding a healthy balance. That way you position yourself as an expert and meet new prospects. Bonus: have your workshop assessed with an evaluation form. But more on that later.

3. Refine your online strategy

Nothing is as changeable as the weather… except online marketing. Every quarter there are new insights, new possibilities and new opportunities in that area. Bet on search engine optimization, advertise in Google and yes, get your social media in order. Do everything you need to do to be where your target audience is: online.

Because marketing is primarily about being visible. To generate awareness. Cultivate fame. To appear in search results when entrepreneurs search for “business coach” (which happens thousands of times a month). Share your knowledge in blogs or white papers and build your image as an authority in the field of coaching.

4. Emails, emails and… emails

Collect email addresses and send newsletters. Or those white papers and useful articles full of practical tips. Try to really add value instead of selling. Because otherwise you will disappear in no time in the trash. Or even worse: the spam folder. So don’t send your newsletter too often. Monthly rather than weekly.

Don’t expect instant results. Email marketing is a sustainable strategy. Give people time to get to know you, to see you as an expert. Then they will come to you automatically when the time is right to be coached. Oh, and remember that evaluation form? The perfect opportunity to obtain email addresses from prospects. PS. Always check whether (potential) customers want to subscribe to your newsletter.

5. Make your USPs truly unique

USPs. The most important part of marketing for the business coach. Every business coach has them. And often these are the same as those of the competitor. Not surprising, because you do the same work after all. But not in the same way. So show what you excel at. What your strengths are and what entrepreneurs can expect from you.

It is important to stay close to yourself. For example, do the E-scan and discover the properties that characterize you. Characteristics that make you the business coach that you are. They are the heart of your marketing. However you fill that in.