Take On Cost Aggregation: Your Road Map To Consistent, Precise Daily Ad Expenditure Reporting

Do you spend hours every day recalculating your ad network costs? Are you sick and tired of disputing your data’s accuracy with your employer, coworkers, and the finance team? Do you require daily cost and ROAS reporting to enable you to implement improvements quickly? If you said “yes,” keep reading to learn more about how advertising costs are aggregated for unified and accurate data. 

The solution to all the above is a cost aggregation tool. Because each media source uses a different format for your datasets, your cost data is fragmented. Even if you can put it all together, it won’t map correctly to your revenue data. Pulling your data, standardizing it, and evaluating it continues to be important challenges for teams today, regardless of whether you use only the major players (such as Facebook, Google, and Apple) or dozens of other media sources in your marketing mix. 

Let us first understand the cost aggregation method and its pros and cons. 

Direct data interfaces to all your media sources: 

By directly syncing to your media sources and centralizing your cost data—with accuracy guaranteed—Data Connectors undertake the labor-intensive work for you. You’ll have flexible integration ways to utilize marketing data from any source across mobile, desktop, and offline, including direct API interfaces, online dashboards, email, and internal BI systems.

With the help of this technique, you can precisely match network statistics, even ones that reflect data modifications made in the past. In addition to saving money, you get access to various data essential for effective optimizations in creative, bids, campaign, geo, and publisher. 

Mobile Attribution tracking link parameters:

To manually add cost data to the top of each ad click, you can manually attach macros to the tracking links you develop with your mobile attribution provider. However, depending simply on tracking links causes differences with your network (on average 30%) and makes reconciliations and retroactive data updates problematic. Ad spends will also probably differ from the actual invoices you receive. 

It won’t function for any non-mobile marketing channels and doesn’t support CPM and CPA campaigns. Additionally, not all sources support these macros. 

Excel manual reconciliation: 

We’ve all been there, and regrettably, you are all too familiar with the procedure. Try to standardize and map your reports from each unique ad network to your internal BI data and attribution information.

After spending hours modifying, standardizing, and QA-ing the data, you will feel 60% sure of its accuracy.

What is the best approach? The answer is to take on the cost aggregation tool and aggregate your advertising cost for unified and accurate data. 

You can steer clear of making poor decisions and receive 100% accurate and full data. Direct connectors to all of your media sources are the only way to accomplish this. Using a cost aggregation solution and thousands of integrations. Even spending on things other than typical advertisements, such as podcasts, influencers, out-of-home, and referrals, can be supported by it. The solution supports thousands of direct integrations available right out of the box. 

How does the Cost Aggregation Tool Work?

Connect: With the most adaptable integration techniques to absorb marketing data from any source across mediums like mobile, desktop, and offline, including direct API interfaces, online dashboards, email, and internal BI systems. 

Transform: Put an end to the time-consuming, manual reporting procedures. Your marketing data will be automatically standardized, unified, and enhanced to produce the insights your team needs to expand. 

Analyze: With native reporting, you can quickly visualize, pivot, or slice and dice data to get a full picture of marketing performance across all channels.

Load: To power your preferred reporting tools, load standardized and enhanced marketing information directly into your storage services. 

Importance of Cost Aggregation Tools:

The cost aggregation tool can better visualize your omnichannel media cost. With powerful cost data aggregator tools, you can maximize ad spend (ROAS) return and know where your advertising money is going. Explore your cost data aggregation in your manner with reimagined analytics and reporting. Simplify restated costs, streamlined cost configuration and management, and rapid access to readymade analytics. Stop hopping between spreadsheets and dashboards. 

Consolidate cost data from all media partners into one dashboard to streamline data gathering and provide a clear picture of which campaigns produce the highest ROAS. By combining your ad spend data with full-funnel measurement, revenue, and lifetime value (LTV) data, you can achieve a more accurate ROAS equation and use it to guide better optimization decisions.