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Successful Link Baiting Techniques – #ARM Worldwide

by Uneeb Khan

You won’t receive backlinks to all of the pages on your site.  That is only one of the numerous factors that make link development difficult. To score, pages must have links. However, not every page will be rewarded.  However, you can design a specific kind of page that will organically attract links more effectively than others. They are known as “link baits” in the SEO industry.  You may construct additional “link hooks” to attract links to your website by understanding how and why link baiting works. Let us dive a little deeper into this!

What Exactly is Link Baiting?

Content that is intended to draw backlinks is called link bait. Writers and editors want to connect to it since it is so valuable and fascinating. Link bait aids in improving your Google ranking and increasing natural traffic to the site. This is the case for two reasons:

  • First off, websites with more links often score better and receive more traffic considering links are among Google’s three leading ranking algorithms. This is supported by our analysis of around a billion pages. The links it draws should increase traffic to the site itself if you produce link bait regarding a subject people are looking for.

  • Secondly, you can use inbound links to disperse some of the “respect” that link bait draws to certain other pages on the site. This may improve the pages’ search results and ranks.

Why does Link Baiting Work?

Link bait is effective because it makes use of psychological theories that encourage linking to it. Jonah Berger, a professor of marketing, first used the term “share triggers” to describe these ideas in “Contagious” – his book. Here are a few reasons why this works: 

  • People share things that make them appear attractive to others.
  • People talk about what’s on their minds right now.
  • People must feel something in order to communicate it.
  • When others can see or watch another person’s behaviour, they often mimic it.
  • People enjoy sharing knowledge that is both practical and helpful.
  • People wouldn’t just share knowledge; they also tell stories and exchange the same.

What are some Best Practices to Follow?

Here are some pointers that you can use for effective link baiting:

Practical Baits

Making your content usable for the reader requires producing material they can utilise straight now. Databases, tools, checklists, calendars, and reference sheets are a few examples.

Opinionated Baits

Giving the reader anything fresh to ponder is another method to make your link bait effective. This can be achieved by approaching a subject from a distinct perspective and contributing something distinctive to the discussion.

Emotional Baits

Invoking emotions can be one of the most effective ways to bait as people are driven by something that is not just a want or need anymore.

Link bait involves more than just coming up with something original or aesthetically pleasing. You will require a mixture of carefully created content, a clearly defined demographic that can connect to your business, and a well-executed marketing program for it to garner links. Even if you provide the best content possible, you won’t acquire any links if no one is aware that it even exists. Some of the best SEO service providers in India would also tell you the same.

Furthermore, if you are looking for the best SEO services in India, get in touch with #ARM Worldwide today!

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