SEO Tips for Bloggers to Increase Traffic

The goal of search engine optimisation (SEO) is to increase a blog’s organic (i.e., unpaid) traffic by making it appear as high up in search results as is feasible. SEO enables you to increase website traffic without spending money on advertising.

Since 40% of most bloggers start their websites with digital marketing company, SEO is essential if you want to increase the number of people who view your posts and, consequently, your income.

Evergreen content.

You must consistently create evergreen content if you want to succeed in SEO. The phrase is derived from the evergreen shrub, whose year-round green foliage gives it its name.

Like the plant, evergreen content will captivate visitors for many years. Evergreen postings, for instance, cover topics that have been popular for a long time.

Keyword research-based content approach.

A data-driven content strategy is a great start when creating a content plan.

Only two statistics—keyword search volume and SEO competitiveness—are being discussed.

Find out what your audience is looking for to start. Knowing your audience’s preferences will let your ideas flow more readily.

Analyse each topic’s top SERPs.

The next step is to examine the search engine results page once you’ve decided on your content strategy and blog themes (SERP). The “search engine results pages” (SERPs) are their abbreviation.

SERPs are a list of websites and blogs responding to a searcher’s query. The pages on the top few pages of the search results receive the vast majority of search traffic. Although it won’t be easy, that is the aim you should be aiming for.

Because of this, it’s always a good idea to check the top search results to determine why these websites are rated so highly and how you may enhance your material to rank higher on the search results page.

Value-add content.

Every blog post you create should aim to provide the reader with something worthwhile. Your content needs to be interesting and helpful to keep readers interested. Or, to put it another way, the calibre of your blog posts need to come before quantity.

Image SEO.

You should reduce the image’s file size before posting it to your website or blog. Pages with plenty of images may load more slowly, hurting your search engine optimisation. To minimise the file size of your PNG and JPEG photos without sacrificing the image quality, use a free programme like Tinypng.

The second step is to add pertinent keywords to your image file names and alt text. It’s great if the file names and alt text both use descriptive language to aid readers in understanding the image’s subject matter.

To further improve your SEO, use your target keywords in both the file names’ titles and the alt text of your photographs. Using the name of your website as a keyword is OK.

Meta description and URL optimisation.

Use custom META descriptions to raise your website’s ranks in search engines. When someone searches for a certain phrase, a small summary is known as a META description will display in the search engine results. As a consequence, your Click-Through-Rate (CTR) will increase.

Link internally and externally.

Internal linking incorporates links into pertinent terms (often called anchor text) within your blog content. In a blog post on internal link building, a link should contain the phrase “internal link building.”

Internal linking helps your viewers extend their stay on your website and boost the authority of your other blogs and websites. A blog article’s quality and significance may be indicated by its external connections to other websites.

If you can get authoritative websites to link to your blog content, that’s excellent. You may try using the Skyscraper Technique to find backlinks in your industry, create even better and more recent versions of it, and then contact the websites that link to that content to let them know about it (and hope for a backlink).

Page speed.

Page speed is a ranking criterion used by Google and Bing alike. Numerous elements, such as large images, themes, plugins, and third-party code, might impact your website’s page performance.

The PageSpeed Insights tool may be used to assess the pages and blogs on your website. If you utilise this tool to identify what’s causing your site to load slowly, its performance will increase. Look at Neil Patel’s Site Audit for more details on how to make your website faster.

Stay updated on Google.

Google discloses updates to its search engine algorithms eight to ten times a year on average. Knowing what has changed with each update and how to modify your SEO strategy, you need an Ohio SEO agency.

A great source to use in this respect is Moz’s Google Algorithm Update History page, which lists all of Google’s updates and significant changes since 2000. The podcast and newsletter from the Search Engine Journal are great tools for keeping up with Google news. Moz and Yoast are two more sources that are suggested.

You can now add a list of commonly asked questions and their answers to your Google search results listings thanks to Google’s FAQ Rich Snippets feature, which was just launched. Early tests have shown that this simple trick may significantly affect your organic traffic and search engine rankings.

This is only one of the many changes that search engines see every year, but it shows how keeping an eye out for updates may help boost your SEO and get an edge over your competitors.

Conclusion

Put your new skills to use immediately and keep exploring new ways to boost traffic to your blog after learning how to improve its SEO. Remember that improving your SEO will increase the number of visits to your blog, and the 60,000 publishers who use Skimlinks know that more visitors equate to more revenue.