SEO SERVICES, GOOGLE POSITIONING AND SEARCH ENGINE OPTIMIZATION

SEO is our passion and our pride, for almost three decades we have been dealing with the visibility of important Italian and international companies. Trust our experience.

SEO – Search Engine Positioning Service

It is our flagship SEO service, it includes strategic consulting, on-site and off-site technical interventions. A dedicated consultant will follow the visibility project from the definition of the objectives to their achievement. The monthly SEO report completes the service allowing an objective evaluation of the results obtained.

SEO – Websites / Portals / E-commerce Optimization

It is a service that concerns the optimization of the site structure, represents the totality of on-site SEO interventions aimed at improving the acquisition and interpretation of content by search engines. It includes strategic interventions on the definition of keywords that, in relation to the services / products offered, can best generate targeted and profiled traffic.

SEO SERVICES, SEARCH ENGINE POSITIONING: GOOGLE, YAHOO AND BING

The SEO service is aimed at all companies wishing to take advantage of an advanced search engine positioning consultancy without compromise.

It is a service that aims to place the company at the top of all searches regarding the products / services offered and therefore to exploit search engines to their full potential.

The main feature of an organic positioning is the constant growth of targeted traffic to the website, it is a medium / long-term investment and is the best strategy at our disposal to offer products / services exactly when the user has more. necessity, significantly increasing the propensity to buy.

WHICH SEARCH ENGINES?

The primary objective will be to obtain maximum visibility on Google, since it is the search engine mainly used by Italian internet users, about 90%, while secondarily we will act on Yahoo and Bing.

Thanks to the partnerships of Google and Yahoo with other minor search engines, we will have the opportunity to appear on all the most relevant Italian search engines, while also maintaining the respective positions reached. Below are all the search engines affected by the positioning interventions.

PRELIMINARY ANALYSIS AND PROJECT DEFINITION

The preliminary analysis includes all the study and diagnostic operations of the structure aimed at identifying the obstacles that search engines encounter when crawling the website.

Preliminary Analysis Details

• Study of services / products offered
• Check indexing degree of the pages that make up the website
• Website structure quality analysis (Html ​​/ CSS / Javascript code)
• Compatibility test with mobile devices
• Check quantity / quality of textual content in relation to competitors (semantic analysis)
• Meta tag analysis, markers, images, URL structure, dead links, redirects, speed tests.
• Internal popularity analysis
• Analysis of the distribution of linguistic contexts (if multilingual)
• Competitor analysis / study: popularity, authority, main keywords
• Study of the keywords used by users for research related to the company’s core business

WEBSITE OPTIMIZATION

Structural optimization represents the set of technical interventions intended to eliminate the obstacles that search engines may encounter during the acquisition of website contents.

The optimization interventions are defined based on the quality of the structure, it is possible to optimize any kind of website / portal / ecommerce that is completely custom or simply created through free platforms such as: wordpress, joomla, drupal, umbraco, etc. To carry out the optimization interventions it may be necessary to intervene on the source code of the website, in the event that due to company policy it is not allowed, our consultants will support your development team until the completion of the planned operations.

Website optimization will not involve design changes.

SEO COPYWRITING

Textual content allows search engines to determine the degree of correspondence of the website with respect to a given context, the more our content will deepen the topic, the greater its authority.

The new generation engines use semantic analysis, the science that allows a software to catalog information through complex algorithms, which is why our interventions will concern the integration of textual content optimized for search engines. to enhance the main keywords and to generate a significant volume of new combinations (long tail keywords).

The integrated texts will be completely visible to users and therefore the communication used will be the result of study and in line with the corporate image.

LINK BUILDING

The activity of Link Building is a fundamental element within a good SEO positioning program, its value increases with the increase of the competition of the reference market. Two important attributes are naturally associated with it, the Popularity and the Authority of the website (domain and single pages).

Link Popularity represents the amount of links that the website receives, brutally the volume of admirers (other websites) who, considering our content useful, suggest our website as a useful resource. The authority, on the other hand, represents the score that derives from the quality of the link we receive, where by quality we mean the authoritativeness of the source in the context that represents us. There are several strategies that allow you to increase these two important positioning factors, the main one is the creation of guides and materials useful to our potential customers in order to generate spontaneous links (the best), the secondary strategies are filled through: Guest Posting / Blogging ,

WEB ANALYTICS & MARKETING MEASUREMENT

Upon activation of the SEO service, the website will be immediately connected to the Google Analytics tracking software, allowing at any time to monitor: accesses to the site, the channels of origin and verify the incremental benefits of the positioning program. The monthly SEO report allows our customers to touch the results of the positioning program and verify the actual improvements of the SEO positions compared to the original pre-optimization situation.

RESULTS

The results of the positioning will be progressively visible and incremental starting from 15 days from the completion of the website optimization phase.

WE RESPECT SEARCH ENGINE POLICIES

Our SEO interventions scrupulously follow the policies of search engines and mainly those of Google, this allows us to offer our customers stable and lasting natural results, but above all not subject to penalties.

BECAUSE WEBPROSEO

• Because we are among the first SEO agencies in Italy, 13 years of Search Engine Marketing.
• Why excel on Google with those like us who deal with SEO is our best business card.
• Because we offer complete consultancy, from development, to visibility, to conversion.
• Because we know that Online Marketing should not be an expense but an investment.
• Because we will be able to advise and support you in all the phases that will lead your company to excel over your competitors.