Secure digital content through multi DRM video protection

With video streaming services, entrepreneurs and businesses increase their profit ratios. Digital content media requires transparency along with security and privacy protection. Therefore, businesses like e-learning startups outsource their content protection. It is one of the major reasons multi DRM video protection service providers have increasing demand. 

While hiring DRM providers, brands prefer analyzing their requirements and the services they offer. As there are many brands with DRM services but not each of them can meet your requirements. Because, every provider follows a unique work structure and has different services. Some may have limited features with low cost, on the other hand, some are multi DRM providers with affordable/premium prices. 

There are various services that fall under digital rights management, such as Google Widevine DRM, Microsoft Playready DRM, & Apple Fairplay DRM. Let’s have the basic understanding of these services in this blog. 

What is DRM and its types?

DRM, short form of digital rights management, helps in securing the content from online theft & re-selling. The mentioned multi DRM video protection falls under it. Though, there are many ways to steal online media content. Unfortunately, it impacts business revenues and market share. 

For instance, in the entertainment industry, you might have heard about OTT video content piracy and leak on unauthorized platforms. Similarly, in the education industry, the theft of premium educational content costs millions to ed-tech brands. Such reasons raise the requirements for multi-DRM providers. Types of digital rights management services that offer robust solutions to brands with video content streaming services. 

Before analyzing the types of DRM support, let’s understand what benefits do brand drives from it. 

1) Restricts Content Re-sharing

There are various ways users steal content for further sharing and editing. Therefore, multi DRM video protection restricts content sharing to limited & authorized users. It prevents content from being re-sharing & re-selling. Continuously, it improves the subscribers base. 

2) Improves subscribers base

Once, the content resharing to unauthorized users is prohibited. Brands get filtered and broader audiences. It helps them with better targeting and positioning. Additionally, it also helps with forming better strategies to capture potential market share. Thus, it lastly helps in improving subscribers and users base. 

3) Content access limit 

Besides the above points, multi DRM providers limit content access. For instance, brands have different types of content, some are free to access and some have premium prices. DRM prevents the time limit for accessing premium content so that brands can restrict their use after a specific amount of time. Therefore, with DRM they limit the accessibility of such content. 

4) Watermarking Benefits 

Brands, irrespective of the industries, would not want to give away credits to third parties (unauthorized). Therefore, it is essential to control the ownership of content. Multi DRM video protection brings quality watermarking services that safeguard your content ownership.

Types of DRM services for content privacy protection

Major three types of DRM support that help brands with on-demand and live content streaming.

1) Google Widevine DRM

The major objective of this service is to provide the best user experience of viewing premium digital content. Global giants like Disney+, Amazon, prime video, Netflix, etc. use it. Thus, multi DRM providers play a vital role for startups with similar requirements. 

It helps brands to securely stream video content with complete encryption. Some major features of it are royalty-free solutions for content encryption, transport, and player software.

2) Apple Fairplay DRM streaming

Fairplay is an Apple-DRM streaming system that is used to protect video-audio content from unauthorized consumption & use. Apple Fairplay multi DRM video protection delivers keys to apple support devices i.e. mobile, TVs, & safari on the operating system. The video content is delivered through HLS (HTTP live streaming) over the web. 

3) Microsoft PlayReady DRM

It is one of the most reliable DRM support systems as brands trust Microsoft Playready. Microsoft-powered services give optimum solutions like encryption, output prevention, & digital rights management. 

The technology provides a well-documented device porting kit & source code. It also licenses the server component for the simple integration into server providers’ existing infrastructure. The company offers robust solutions to coaching institutions, educators, OTT content providers, publication houses, and many more. 

Before finalizing DRM providers ensure they have the following features: 

1. Sound market research
2. Cost flexibility
3. Tech proficiency
4. Structured work methodology
5. Complete work transparency
6. After-care tech support

Final Thoughts

There are many multi-DRM video protection service providers available. Yet their selection is a challenging task. Because, without the basic technical understanding of DRM, you might not get top-notch service providers. 

The article covers the benefits of digital rights management and explains how brands are using this service. As mentioned, companies, startups, freelancers, educators, etc. use DRM to protect their video content streaming.
If you have an ed-tech startup or related business with similar requirements, you can hire the best multi DRM providers. Our recommendation is VideoCrypt, a certified AWS partner. It provides complete solutions mentioned in the blog. Moreover, you get a secured video hosting platform along with watermarking and video encryption.