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Salesforce – The Future of CRM in 2023

by Uneeb Khan

How far is the CRM going to evolve? If my company uses a CRM, is it heading me in the right direction?

Is it possible for a CRM platform to transform my customer relationships in the new digital era where work from anywhere is imperative?

In this article, we will answer all your questions and discuss why it is the right time to adopt Salesforce as your chosen CRM platform.

The Evolution of Salesforce

In 1999, Salesforce was incepted to become the world-class Internet Company for SalesForce Automation. The salespeople adopted it with open arms as it helped them manage relations with their customers despite the number of leads kept on increasing.
With the burgeoning and evolving internet industry, CRM technology leapfrogged in 2006 to keep up with the increasing demands of managing sales, marketing, and customer service. During this time, Salesforce and other major CRM players expanded their support to other departments and provided innovative tools.

Keeping pace with the evolving technology and diverse demands, Salesforce launched Force.com – a cloud-based CRM, in 2007. It was a custom platform that allowed users to build, deploy, and run new business applications in a single cloud platform. Here on, Salesforce changed the game for CRM players.

Over the years, Salesforce has become a CRM powerhouse allowing companies to unify departments and customer data into one integrated CRM platform.

As we usher in 2023, Salesforce continues evolving and innovating its CRM functionality to connect siloed departments and share a unified view of each customer. Therefore, if you want to offer a holistic experience to your customers, adopting Salesforce has become pivotal.

What Makes Salesforce a Game Changer?

– Salesforce Revenue – 26.49bn USD.
– Revenue from subscription and support – 25bn USD
– Revenue from sales platform and other – 4.5 bn USD
– Revenue from service cloud – 6.5 bn USD
– Salesforce Net Income – 1bn USD
– About 91% of companies using Salesforce in their CRM strategies reported it as a “strong executive voice.”
– Over 54% of organizations that use CRM solutions claim that Salesforce lends itself well to providing a personalized customer service experience
– 4 of 5 Salesforce customers’ needs were met with greater ease using Salesforce than with other CRM offerings.
– According to IDC, Salesforce has 19.8% of the market for CRM software and its biggest rivals (SAP, Oracle, Microsoft, and Adobe) have less than 18% of the market.
– According to Salesforce management, they will surpass about $50 billion in revenue a year in the year 2026. It means to grow with at least a CAGR of 19 percent every year.

Five Salesforce Trends That Will Dominate CRM Market in 2023

Salesforce trends created a buzz around 2022; will it make the same buzz in 2023? Possibly yes, because it’s worth it.

Here are some Salesforce trends that will dominate the CRM market in 2023.

Slackfirst Customer 360

An integration collaboration system that enables remote and hybrid work culture using Salesforce and Slack-compatible tools and services. Since the pandemic struck business routines, collaborative platforms have gained traction because no one wants to affect their core business processes.

With Slackfirst Customer 360, users from any department within the company can have a centralized experience by collaborating on channels like sales, marketing, or services. The same interface of Salesforce and Slack enables users to automate their daily activities, which makes their work accurate, fast, and easy. Companies get a 360-degree view of their customers.

Salesforce Health Cloud 2.0

The Health industry wasn’t ever reluctant to use Salesforce. However, post-COVID, as Salesforce combated the pandemic with Salesforce Health Cloud 2.0, there was no chance that healthcare companies stay away from the CRM’s perks. Along with optimizing their work procedures and creating custom patient experiences, healthcare business owners get medical support for their patients, vaccine management, contract tracing, and other health assessment capabilities, etc.

Business owners can cater tailored and hybrid healthcare services to their patients because of Salesforce Health Cloud 2.0.

Salesforce Flow Orchestrator

Salesforce came up with the Flow Orchestrator as businesses rose along with complex workflows. It enables workflow automation as admins can configure, install, track, and automate business procedures. This feature doesn’t require any coding; even clicks can automize workflows.
Salesforce users can provide their consumers with the availability of orchestration within their file pages.

Einstein Update

Salesforce’s most sensational and interest-seeking trend is the AI-capable Einstein update for all its customers. Einstein offers the latest and updated information on Salesforce products and services to the entire network and customer base. Hence, each of the sales, service, and marketing niches is leveraging AI capabilities.

Moreover, Salesforce developers can even develop futuristic applications using the base Einstien engine.

Salesforce Blockchain

Salesforce depicts the best possible way to implement blockchain beyond cryptocurrency. Users leverage the Salesforce Blockchain to enhance complex workflows by sharing distributed and verified data across their salesforce network and third-party partners via a low-code platform. By optimizing blockchain technology, Salesforce users can eliminate inefficiencies and cut costs with blockchain.

The Bottom Line

For any business, CRM will always be used as a single source of truth. Salesforce is no exception. A company using Salesforce as a single source of truth leverages it to connect employees, customers, teams, departments, and everyone involved to provide an unprecedented customer experience.

Salesforce is that one CRM technology, one integrated CRM platform that brings all your customers together- from anywhere and at any time.

It’s high time you can connect with a salesforce consulting services provider to adopt Salesforce.
Remember, “If you don’t get on the bus, you might get underneath it.”

Author Bio:-

Chandresh Patel is a CEO, Agile coach and founder of Bacancy Technology. His truly entrepreneurial spirit, skillful expertise and extensive knowledge in the Agile software development services has helped the organization to achieve new heights of success. Chandresh is fronting the organization into global markets in a systematic, innovative and collaborative way to fulfill custom software development.

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