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Making Sales Using the Right Payment Tools

by Uneeb Khan

For any business, small or large, making sales is vital. It doesn’t matter whether the company sells services or products, ensuring potential customers can buy those things is key to a business’s success. Even if the company offers its products around the world, a customer cannot buy the product if they are unable to pay. BlueSnap provides the tools needed to accept those payments and make the sale.

Accepting Different Currencies

If a business plans to sell its products or services globally, it must allow purchasing in different currencies. Unfortunately, this can be costly and difficult without the proper payment platform. There are all-in-one payment platforms that will allow for the easy globalization of any business.

These platforms make it easier and more cost-effective for companies to accept various currencies. The right platform provides local acquiring in 45 different countries to help eliminate cross-border fees. A global network of banks can be utilized to provide the best conversion rates to keep costs low and payments high.

Right Payment Tools

Accepting Different Payment Types

Another important aspect of the right payment platform is the ability to accept more payment types. Not everyone pays with the same credit card when they make purchases online. Having the ability to accept 20 different card brands ensures that both debit, credit, and local cards can shop online.

In addition to accepting most types of cards for payment, digital wallet payments, such as PayPal, Apple Pay, and more can be used at checkout. Local bank transfers, SEPA, and other alternative payment options will ensure nearly everyone has the ability to buy the company’s products or services with ease.

Fraud and Chargebacks

Fraud and chargebacks can significantly diminish a company’s bottom line. Not only does a company lose the payment when fraud or chargebacks occur, but often the product or service is lost as well. With the right platform, world-class payment fraud protection is built into the payment platform to provide protection and prevent these types of losses.

Billing and Subscriptions

The right platform offers businesses the ability to send invoices and billing statements to customers automatically. This automation makes it easier to let customers, vendors, and other entities know exactly what is being purchased and when payment is due. This platform also offers customers convenient automated billing and manages the company’s subscription services.

Marketplace

Another common aspect to online commerce is the marketplace feature. The marketplace feature allows online businesses the ability to collaborate with other vendors around the world. New vendors can be onboarded quickly so they can begin selling. Payments can be easily and instantly paid out in customized commission splits for each vendor.

POS

The right platform even supports point-of-sale payment options. Many online businesses still maintain a brick-and-mortar store. By utilizing the same payment platform for both online payments and POS payments, businesses can keep their accounts in order. Businesses can choose to use the platform’s POS device or download a virtual POS terminal.

Analytics and Reporting

With all the payments being accepted all around the world, it can be difficult keeping track of every penny that flows in and out of the company. The right payment platform helps make that easy for business owners. Every business owner can simply access their platform account and have all the information they need at their fingertips.

Expanding a business globally may seem like a monumental task that will take months or even years to accomplish. However, with the right payment platform, all it takes is the desire to make it happen.

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