Retail Success: Seasonal Merchandising Strategies

Creativity, innovation and the art of captivation- these are the few essential things which help in flourishing the business as this is the first point of contact through which the interaction between the customer and the item is established. It therefore becomes very important that the way in which the items are showcased should be tempting and appealing enough to attract the customers.
In order to make this an interesting affair, there are a few strategies which must be followed which will help in improving sales.

Seasonal Storytelling

Merchandising is not merely about showcasing the products with their specifications and selling them but it is also about how you sell them. Telling a compelling story and creating a narrative every season will help in boosting the sales as narratives matter. It resonates with the customers states of mind and thereby helps in attracting sales in the long run. Storytelling is the technique which helps in connecting with the customers on a much deeper lever and this connection is the most important thing which maintains a long-term relationship with the brand. There are a few ways of creating a storytelling through which you can captivate your audience.

• Themed displays: Try to make themed displays for your customers depending on the seasons. For summers you can opt for beachfront themes or in winters you can try going for creating a winter wonderland which will help the customers to connect in a better way and also an innovative idea when gets successfully implemented pays a lot.
• Interactive elements: Try to include various kinds of interactive elements to make your display a better one. Addition of themed photo opportunities, games, etc will help in creating an atmosphere which will be appreciated by the customers and remain in their minds for a long time.

Rotation and Freshness

The technique of rotation and freshness adds to the overall look and sales of the products displayed. For example, you can either try to change the location of your mirrored cabinets of gondola displays every quarter of every season or, you can also try to rotate the products every season for example, in the summers showcasing products which are of use in the season with the summer themes will help in creating an attractive showcase for the products. In order to do this so that the sense of freshness is maintained, make sure that you follow the following merchandising guidelines.

• Regular updates: Try to update your products regularly. Make a schedule on when and how can you regularly update the products. This will ease the process of seasonal updating of the merchandise.
• Clearance sale: Every product has a definite shelf life and at times you cannot try to wait for a season to comeback again so that you can sell certain products. In that case, try to start a clearance sale through which you can sell your items in a certain manner so that they do not expire and get lost with time.

Decorate your cabinets with various kinds LED corner lights so that your showcases look beautiful and attractive.

Social Media Sensation

We live in the age of digital marketing and what can be a better option than advertising your products on social media platforms. You can easily create various kinds of appealing and attractive images using a number of techniques and with the help of these stunning visuals and engaging content, the products can be circulated among the group of audience which you think are the potential buyers.

Summing Up
Creativity, innovation and customers centric programmes and strategies are a few things which are essential for the best showcasing and marketing strategy. You can easily opt for a number of ways such as the few mentioned above which help in focusing in the products and at the same time creates an interactive display so that the customers are drawn towards it. With the help of various kinds of cabinets and LED lights you can create a themed display in which the incorporation of the techniques such as the narrative creating and the storytelling will tremendously help in the growth of your overall seasonal sales.