Your Complete Guide to Real Estate Website Development in Dubai

For any real estate company to grow and attract prospective investors/buyers, having a website is a must. But a real estate website is different from an ordinary website. It should be scalable, secure, functional, and optimized for mobile. 

Based on our extensive working experience with some of the leading real estate companies in Dubai, our experts have put down a comprehensive guide for real estate website development. 

Read it, add the recommended features to your web, and create outstanding digital marketing agency services that plays a major role in your company’s growth.

 So, without further ado, let’s walk you through what you need to create a website and how you should go about it.

What Do You Need to Create a Real Estate Website in Dubai?

Following are some of the basic requirements for creating a real estate website:

1. Web Hosting

To create your website, you need some online space. In technical terms, we call it “web hosting”. The web hosting company you choose will allocate you a certain amount of space to store all files including the coding files, images, extensions, etc.

If you don’t have web hosting, you can ask your web design and development agency to buy hosting on your behalf.

2. A Smart Domain Name

Your domain name is like your online identity. People will recognize you from your domain name. Be careful while choosing a domain name because once it’s chosen, you can’t change it. Here are some tips to choose an interesting domain name for your real estate website:

• Choose a shorter, professional domain.
• It would be ideal if it has your main keyword in it( for e.g. “XYZ real estate company Dubai”).
• Don’t use acronyms.
• Every word in the domain name must be correctly spelled.

If you don’t know how to buy a domain name in Dubai, you can leave that too on your chosen web design service in Dubai.

3. A Clear Goal

Before you create your website, you need clarity. Ask yourself the following questions:

• Why am I investing in a website?
• Do I want to generate leads with my real estate website or am I just fulfilling a formality?
• Who are my competitors?
• How big is my website going to be, and how many pages will it have?

Know your goals and objectives. Ideally, you should aim for online lead generation and conversion. Your website should build credibility, showcase your expertise in real estate development or buying and selling, and encourage people to contact you.

What Features Should You Add to Your Real Estate Website?

As said earlier, you don’t need just an ordinary website but a user-friendly one. Your website must have the following advanced features to entertain every user and cater to their user queries promptly:

1. Live Search

One of the key features to add to your real estate website is the “live search” option. Say any prospects land on your website with a buying/selling intent, or maybe they are looking to rent a house, a live search option will give them instant access to the relevant property option.

Through live search, people can filter out the relevant options(in terms of pricing, area, and amenities) and save time. 

2. Multiple Listing Service

To leverage live search, you need a local database of properties(also known as MLS) through which you can display any property up for sale/rent on your website. 

An expert web development company in Dubai will integrate your website directly into the local MLS database. So the moment someone enters a particular keyword, your website will present them with the desired options.

3. Live Chatbot

Web surfers have a shorter attention span and patience, they expect instant replies. Thus, adding an intelligent chatbot to your website will enhance the user experience. Irrespective of their intent, a prompt response will impress them and build trust.

4. Virtual Tours

A virtual tour is an engagement-boosting feature for a real estate website. Without asking them to come over and visit a certain property physically, you can show the property to someone living abroad or anywhere in the UAE.

By leveraging virtual and augmented reality, you can give a tantalizing interior and exterior tour of the space. 

5. Mobile-Friendly Layout

A whopping 9.26 million locals are active mobile internet users in the UAE. So expect a majority of your prospects to visit your website on mobile. And if it’s not optimized for mobile, you will miss every single lead. Thus, you need a mobile-friendly real estate website.

Check your website on all screen sizes and OS to make sure it is working seamlessly across all platforms.

6. Payment Method Integration

Imagine having the option to conduct online transactions. You can accept payments from clients online and pay them through the same channel. For that, you can integrate any payment gateway of your choice that’s popular in the UAE.

Who Should You Hire for Real Estate Web Design in Dubai?

If you are creating a real estate website, make sure you choose an experienced company. A web design company with a decent portfolio and past work that reflects their expertise. Despite the budget restraints, you should prioritize high-quality work.