ONLINE PRINT DESIGN HELP

Online printers offer exceptional advantages compared to traditional neighborhood printers. They offer a wide range of printing options, exceptional convenience, cost savings and quality products delivered to tight deadlines.

However, some companies are reluctant to use online printing services because they are intimidated by the design process. online druckerei For those who need help with print design, modern online printers offer a variety of tools to assist the customer in creating the perfect promotional item.

Whichever design method is chosen, it is important to have the conceptual elements selected before actually developing the material. This includes creating the message and a preliminary layout to evaluate the flow of text and graphics.

Templates

Quality online printers offer a variety of templates to use as inspiration for creative designs. Templates are available by size and folding options for virtually every product the printer offers.

Online themes come in numerous variants that offer different levels of modification. These include templates that allow a single image, multiple image options, and blank templates that are fully customizable. The right choice for a specific project depends on the amount of text and the type of graphics to be included. Gathering images, text, backgrounds, and fonts helps to continue the process in an orderly manner.

Templates are available for single-sided and double-sided printing, as well as for color and black and white. Projects can be saved and recalled to incorporate additional changes or changes for future printing.

Assistance in the house

For those who would rather have their designs done by a professional, the better online printers offer advanced development services to their customers. For the graphic design, they use an extensive library of images and photographs to create a piece that reflects the client’s vision and ideas.

Using state-of-the-art equipment, designers continually work to create memorable brochures, flyers, postcards, and other promotional materials that increase visibility and establish brand identity. No matter the size or complexity of the job, an online printer’s graphic design team can create a message that commands attention and conveys professionalism.

Involved to the client

Whatever the experience or advice the client requires, design printing help is available to ensure promotional materials are effective and memorable. The online print shop’s know-how and experience in projects of all sizes result in a successful campaign with minimal additional costs.

So tell the offline from the online printing services

The Internet has become the most popular market in the world. Goods and services change owners and customers. The variety of transactions is endless and one of them is the request for printed materials. Business cards, magnets, flyers, envelopes, stamps, postcards, invitations, etc. are printed in Canada for a customer in Singapore or made in England for a customer from Russia.

The old-fashioned-conventional-offline printing shop begins the process when a customer physically walks into the store, heart and soul, sitting next to the graphic designer and working together on the order, the contact is face-to-face.

The new-modern-hi-tech-state-of-the-art online printing starts the process when a customer sends an email or an online order over the web without close and human physical contact. Messages are exchanged through written words. Telephone contact is also not used – only in “emergencies”. Customer services are provided through “chats”, “forums”, emails and other online channels.

A written order delivered over the web is constrained to a certain defined framework that is pre-designed according to the computerized algorithm. A limit must be set for the large number of different possibilities of the EDP process. Not all customer requests can be considered. There will always be those who wouldn’t settle for the mainstream of creating an online product. For these people, the designers of the site have created an extraordinary channel that is almost like a dialogue between the client and the recipient, only from the remote control.

Therefore, the computerized process is highly structured and modified based on accumulated experience from the most common cases known in the industry. It’s a kind of virtualization simulation that depicts manual ordering, as the history of the old printing houses tells us, only the new way is a bit more sophisticated and adapted to the modern way of thinking and living.

The offline process

Advantages

1. By having the client and designer working side-by-side in real time, the most common frustration when the client receives the finished product and finds that it does not meet their expectations can be avoided. In the offline process, the customer releases the product sample shown to him on site.
2. In the process of working together, shoulder to shoulder, warm human relationships are established between people, and the whole situation changes and becomes more friendly than business-like. The tones are different and the customer feels “at home”. In most cases, such customers become regular customers.
3. From the customer’s point of view – the close relationship with the print shop staff helps them to apply pressure to get a discount or special offer. From the printer’s point of view – such a customer does not have the anonymous cover that the online customer has, and there would be no problems with collection in most cases.
4. Multiple types of projects cannot be made unless the client and graphic designer sit together and work on it in real time. Catalogues, family albums and the like – are too complicated to send online and without direct dialogue.

Disadvantages:

1. Graphic designers are the busiest people in the print shop. They are the bottleneck in the production of printed matter. All other jobs run automatically. In many cases, the graphic artist needs an ambient silence. In other cases, the graphic artist is interrupted by his manager to deal with an “emergency” problem that needs to be solved immediately. In such cases, the presence of the client close to the graphic designer is a real problem. The customer can get a misleading picture of the way the print shop is run and it is generally not ‘healthy’ for outsiders to be so deeply involved in a company’s day-to-day working practices.
2. Close interpersonal relationships can be an advantage in business, but can also become a disadvantage when people don’t like each other personally, when their relationships need to be “strictly business” – cold, effective, and businesslike.

The online process:

Advantages:

1. The spatial distance between client and service provider is intended to create a sterilized working environment that establishes an objectively clean process carried out according to professional criteria. In this way we do not expect any disputes between the customer and the service provider. The process elements should be unequivocally clear for both sides.
2. Since payment is also made online and an order does not enter the pipeline without prepayment, collisions between the two business partners are avoided.

Disadvantages:

1. I mentioned above that “the distance between the customer and the service provider is to create a sterilized working environment” and so on. In reality it doesn’t happen. Somehow interpersonal tensions permeate the process via email or online customer service channels. Verbal violence is not uncommon when people hide behind the long-distance phone line or anonymous e-mail and say or write words that they would not use in a face-to-face encounter.
2. There are many people who do not understand written instructions. There are many misunderstandings in the system. The printer can hide behind the computer screens and claim that everything is open and clear, but the customer who didn’t get what they thought they ordered is angry and frustrated, and the cumulative damages for the printer pile up.
3. The most common frustration occurs when the customer designs his own printed material (business cards) and what he sees on the screen is not what he has at hand after several days. There is some hue tolerance between computer screens and high speed online printers. Good customer service practice keeps trying until the customer is satisfied. (of course only pay for a job)

We at DCP-Print – online printing service have a lot of experience with both offline and online processes. We came to the online druckerei conclusion that simple cooktops such as: business cards, magnets, flyers, stamps, envelopes, stationery, calendars, invitations, postcards, stickers, notepads, business books, etc. are better to be handled through the system, while complicated or large orders such as: catalogues, albums, commemorative books, manuals, etc. are better handled through the offline system.

George Monte is a digital printing professional who has been in the printing industry for over 15 years. As Co-CEO of DCP-Print, George advises numerous companies in the field of advertising printing.