New Dutch Bros CTO Talks Company Growth

On December. 1st Leigh Gower became Dutch Bros Coffee’s first chief technology chief technology. The announcement was made less than 3 months since the business announced its IPO that was listed on the New York Stock Exchange.

As Dutch Bros expands to new markets, Gower says her role in The companies is to utilize technology in a manner that improves user experience as well as the employee experience. She also wants to provide the same corporate culture regardless of what location it is that the Dutch Bros expands.

Before assuming her position as a vice president at Dutch Bros, Gower did 13 months as the technology vice president at the online jeweler Blue Nile. Before that, Gower served as senior director of technology and product at T-Mobile and also as a consultant to management at Slalom Consulting.

Gower spoke to Oregon Business about her new position, the way technology is integrated in the company’s plans to expand and also how Dutch Bros can protect its customers’ and employees’ data from cybercrime.

Is There a Dutch Bros Straw Code?

There are reports of an Dutch Bros Straw Code The company has yet to acknowledge it, however, some have said it exists. You’ve probably seen people receiving colored straws as they sipped coffee in a cafe, and wondered about what the purpose of the straw is. Here are some of the most popular reasons to buy straws in white or colored. Learn more about it here!

You may be wondering how you can learn regarding The Dutch Bros Straw Code. It’s a method of secret use by employees to tell customers the secrets they have discovered.The majority of the time they offer straws in pink and yellow but you can also find them in other colors. But, even though they’re not hidden fact, some believe that it’s a defiant method of interacting with customers. If you want read more about trendy topices than visit faujtech.com

Your job was announced shortly when Dutch Bros launched its IPO. Since you are Dutch Bros’ first CTO What will be your role when the company grows?

You shouldn’t be able to publicly trade as a business unless technology is at the basis of what you’re doing.

As we look to expand to come, technology will need to play a larger role in ensuring that our interactions are smooth and communications are seamless. My responsibility is safeguarding and preserving the culture of our company as we become bigger and expand the technology ecosystem that surrounds our employees.

The foundation of our culture is the fact that we love to be entertained. When you visit an establishment, there’s music on and our baristas will come close to you, talk with you, and even ask questions about your day. We’ve discovered that the primary reason that for a large number of customers to come returning at Dutch Bros is because of having the chance to talk to our baristas.

What do you think technology can contribute to?

It’s my job to help employees to perform the things they excel at. There’s technology within the shop that allows us to be more efficient and automated within this tiny space so that the team members are able to concentrate more on the needs of the customer.

In HR, there’s also technology that employees utilize in order to control their health benefits as well as their personal information about the company. These things can be modified to create lower friction for the end user.

They are able to provide a simple user experience. You switch on to Android and Windows, and then you are unable to use it.

We’re looking to make use of technology as often as we can. However, we must do it in a manner that is never a hassle for our users.

What is the way that Dutch Bros grown technologically during the outbreak, and how are you seeing the business taking its next steps?

This Dutch Bros app is a perfect illustration of the way we’ve evolved as a business during the epidemic. The company went from using a card for punching to a digital one. 

There’s an endless of ideas we’re looking to bring to the app to increase the quality of user experience. There’s a lot to be done and many ideas.

The past two years have seen companies have to be prepared for the growing risk, the prevalence, and the sophistication of cyberattacks as well as cybercrime. What do Dutch Bros defend its customer and employee data from hackers?

It’s about analyzing the criminals to find out what they’re doing so you’re able to stay ahead of them. It’s also making sure that you have a solid defense and a set of rules. In the same way, we must ensure that we’re not doing it in a manner that is disruptive to the user experience.

Each time there’s a major incident, businesses are constantly watching what’s happening at the back of the scene. What was the opening that allowed the bad actor into the company? This means that we need constantly be checking to see what our weaknesses are.

Our experts are within our department that are always investigating ways in which criminals might be able to get into internet ports, or any other port.

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