Local Lead Generation: Tips, Tricks & Tools to Skyrocket Your Business

Just because a business is situated nearby doesn’t imply that buyers know its existence or offerings. Before buying any product or service, customers are highly inclined to search online for sellers or businesses in their vicinity. Hence, local businesses require a solid online presence to be immediately visible to prospective search users/social media users nearby. Furthermore, they must implement robust local lead generation strategies to convert online users/queries to potential customers.

Importance of Local Lead Generation in Singapore

Multiple local businesses are striving to capture the attention of the same set of prospects. Businesses require a professional approach to lead generation to keep their sales pipeline brimming with leads (and eventual conversions). Local lead generation in Singapore is highly crucial for the following reasons:-

• Facilitates market penetration to generate new business opportunities.
• Boost online queries and regional networking opportunities.
• Enables a steady flow of leads to boost revenue generation.
• Garners positive reviews in relevant local forums
• Enhances foot traffic for brick-and-mortar establishments

Expert-Approved Tips, Tricks, and Tools for Local Lead Generation in Singapore

1. Launching a Local SEO Campaign– Optimising the business website with relevant localised keywords boosts its search ranking. When potential customers search for those keywords, a higher search ranking implies excellent visibility to the right target audience. It increases organic traffic to the website. Besides utilising local keywords, optimal site speed, mobile friendliness, and seamless navigation are necessary to enhance queries from interested visitors. 
2. Joining Relevant Groups on Facebook for Local Visibility– To generate a local lead in Singapore, strategising the business’s social presence is pivotal. Of course, local businesses lack the time or resources to launch large-scale lead generation campaigns on social media. Entrepreneurs should identify local groups on Facebook within the targeted geographical zones and relevant member profiles. They can post periodic business updates about the latest offers and share engaging content. However, they should refrain from spamming the groups.
3. Localising Important Landing Pages and CTAs– While emphasising overall website optimisation, the localisation of crucial landing pages is also necessary. These pages focus on selling particular products/services in the area or city. Clear CTAs on availability, offers, free trials, and pricing are there for interested prospects. By promoting these localised landing pages both organically and via paid ads, businesses can drive higher leads down their sales funnel.
4. Paying Meticulous Attention to the GMB Profile– The first suggestion any seasoned SEO Agency in Singapore will give local businesses is to polish their GMB profile. Almost every business in Singapore has a basic Google My Business profile. However, to get featured in the Google Maps Pack, the GMB credentials, reviews, and visuals must distinctly stand out.
5. Targeted PPC and Social Media Ads– Most local businesses refrain from investing in paid advertisements because of the uncertain ROI. Facebook and LinkedIn Ads cost comparatively less than Google Ads. However, they have their pros and cons. It isn’t easy to fully deduce the purchase intent of ad viewers on social media. However, in Google Ads, the business knows what the targeted users need. The more specific and long-tailed the targeted search keywords, the higher the lead generation from paid ads will be.
6. Outsourcing to a Professional Lead Generation Agency– Given the fast-paced business environment in Singapore, start-ups cannot afford to spend much time generating leads from scratch. Compiling a high-quality marketing database can take several years. This period breaks the market capitalization window, thus nullifying years of hard work. Outsourcing this requirement to a professional SEO Agency in Singapore can expedite the local lead generation process. Consequently, businesses can outperform competitors with faster market penetration.
7. Localising Lead Magnets, Contests, Surveys, and More– Another benefit of outsourcing local lead generation is using localised lead magnets. The right SEO Agency in Singapore can help businesses tailor alluring freebies (resources, content, tools, etc.) with strategic localisation. They can also engage geo-targeted users with surveys and contests. The end motive is for prospects to provide their contact details in exchange for these freebies voluntarily.

Conclusion

In the pre-internet era, neighborhood flyers and word-of-mouth recommendations were enough to promote local businesses. However, with rapid digitization in Singapore, the average consumer is flooded with purchase options online. B2B and B2C sectors face the wrath of high competition and discerning buyers in the challenging post-Covid-19 economy. Hence, constantly generating viable leads and nurturing them is crucial for businesses to thrive and succeed.