109 When you want to improve your Google search ranking, it’s important to understand the various factors that affect the ranking. You want to make sure that your website is optimized for mobile, has social sharing buttons, and is secure and safe. You’ll also want to make sure that your content is not duplicated. Table of Contents Duplicate contentBacklinksMobile-friendlinessSocial sharing buttonsWebsite safety and security Duplicate content Duplicate content is not only bad for Google search ranking but it can be quite harmful to the user experience. This is because users who encounter this type of content often click away from the site instead of visiting it. To make matters worse, the page that contains the duplicate content is not indexed by search engines. It may even be outranked by its original counterpart. However, this is not always the case. Sometimes, the duplicate content on a page is just a result of an accidental mistake. This could be the result of someone copying a piece of text and putting it on their own website. Fortunately, there are a few ways to deal with this. First, you need to understand what duplicate content actually is. There are several different types of duplicate content. These include content that is an exact copy of another, content that is word for word the same, and content that is slightly rewritten from its original source. Secondly, there are many ways to improve Google search rankoing to index and display these different types of content. For instance, you can use a rel=canonical attribute in your HTML header to tell the search engine which page is the main version. You can also try using a 301 redirect to fix the issue. Finally, you can avoid the most common duplicate content problem by keeping your URLs unique. This will not only prevent a lot of traffic from being lost, but it will also boost your SEO performance. If you aren’t sure how to deal with duplicate content, you might want to try Moz’s free crawler tool. This tool will give you a better idea of which pages are duplicates and which ones are worth a closer look. Backlinks Backlinks play a crucial role in determining your google search ranking. Google uses a weighted point system to determine your rank. This means that more links have more power than fewer. One of the best ways to build high-quality backlinks is to create relevant content. This helps search engines understand what your site is about. The more relevant your content is, the better it will perform on search engine results pages (SERPs). The main goal of an online business is to gain a high search engine ranking on SERPs. This will help generate a lot of traffic and increase the chance of making sales. The best way to improve your SEO performance is to build high-quality backlinks through authoritative sites. The age of your domain is another factor that can impact your search engine ranking. Google views older domains as more trustworthy. It also considers the number of domains linking to your site as a ranking factor. Google will penalize websites that are associate with bad backlinks. This includes sites that have links to pet stores, finance sites, and other sites that aren’t of high authority. Having a list of toxic backlinks isn’t helpful for your SEO performance. To determine if your website has any toxic backlinks, use a site audit tool. Mobile-friendliness If you want to improve your Google search ranking, you need to ensure your site is mobile friendly. This is because, according to Google, more people are searching for information on their mobile devices than on their desktop. Besides having a mobile-friendly website, you also need to make sure that your pages load quickly. A slow site will result in less traffic, leads and conversions. If you don’t get these things right, your rankings will suffer. To see if your site is mobile-friendly, you can use the Mobile Friendliness Test in Google Search Console. This tool tests individual pages. Alternatively, you can check your page’s score from Pingdom, which provides a letter grade and a list of performance improvement recommendations. Another way to ensure that your site is mobile-friendly is to rebuild it. This will allow it to adapt to the different screen sizes of today’s smartphones and tablets. A responsive design will also make your site easier to maintain. Social sharing buttons If you are looking to increase your Google search ranking, you need to take some steps to improve your social presence. You can do this by creating compelling posts and using social sharing buttons. While it may seem like a small thing, it is a good way to gain more visibility and help your content get out there. A strong social presence means that you will have more traffic coming through your website. It is also a signal that you have high quality content. However, if your posts do not have links that will actually drive traffic to your site, your SEO efforts will be wasted. Social sharing buttons make it easy for your readers to share your content. This can lead to an increase in your Search Engine ranking. They are also important in creating a better user experience for your visitors. For example, if you have a blog, you should add a social sharing button to every post you publish. The more people who see your content, the more likely they will follow your brand. Website safety and security Having a secure website can be one of the biggest factors that can improve Google search ranking. There are some simple things you can do to make sure your site stays safe and secure, including making your passwords more secure. Getting an SSL certificate for your website is a great way to keep your data protected. Another good way to protect your website is to use a URL redirect when you change the content on your page. This is especially important if you are running a content management system (CMS). If you use a plugin to manage your content, you should also make sure to update it regularly. The plugin will help prevent brute-force attacks and will protect your users from fraudulent activity. Google has taken steps to ensure that its services are as secure as possible. It has incorporated the HTTPS signal into its ranking algorithms. If a page does not have an SSL certificate, it will show up as “Not Secure.” This is a serious problem for websites. It can lead to the loss of data, or even the defacement of your website. Google Search Rankingsearch engine ranking 0 comment 0 FacebookTwitterPinterestEmail Uneeb Khan Uneeb Khan CEO at blogili.com. Have 4 years of experience in the websites field. 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