Issues And Remedies – Commoditization Of Management Education In India

More than 50% of the seats within the enterprise control colleges inside the gujarat nation lying vacant”, become a information headline in a nearby newspaper these days. Moreover, approximately 10 of such schools are making plans to shut the shop. What a distressing situation! Initiation:

post liberalization in 1992, the indian business homes commenced expanding in india as well as abroad. Similarly, the first generation entrepreneurs too entered the fray in a large way. This brought about the introduction of extra and new jobs throughout the industries. To complement this trend and to supply the required managerial sources, the existing business management schools (bmss) expanded their operations and plenty of new bmss opened across the usa. As many industry segments matured in a brand new competitive and regulatory surroundings, the focal point progressively shifted to overall performance control for better productivity and retention. Therefore, the businesses started out the process of body of workers rationalization for cost performance and better margins. Within the excellent vintage days, any such rationalization become the remaining motel with a variety of heartburn. Now, resizing the body of workers is a habitual and a non-stop interest with least heartburn. Parallel to the growth inside the industrial and provider economy, the bmss additionally sprung up considerably. However, the brand new bmss neither cared for being applicable to the enterprise requirements nor felt the want for obtaining remarks from the alumni on their effectiveness. Rather, churning out the most variety of graduates have become a high motto. A number of the new bmss actually have became a factory. Satirically, many bmss actually have allowed students to start working a great deal earlier than the route of completion. They logo it as a completely unique characteristic of their program. That is like allowing a fetus to come out earlier than the stop of pregnancy. Inside the pre-1990 era, there had been nice bmss however restricted in number. The call for for the management graduates changed into a lot better than the deliver. General, the nice of students passing out became an awful lot advanced. Today, the situation has reversed; the supply is a good deal higher than the demand and the first-rate of graduating students has genuinely deteriorated. I have tried to look at some operational issues and advise viable treatments. The larger task however, is to study and revise the guidelines & pointers for approving the initiation of the bmss. Admission process

the admission system has turn out to be extra of a formality, barring for some antique guards. Though common admission take a look at and management flair test are nonetheless the base, many bmss have their very own ‘untested’ admission tactics. Actually, there may be a dilution in the admission process’ first-class. Then, there are the nri and control quotas for granting admission on charge foundation. How a non-meritorious student from a rich historical past can get an admission on the fee of a meriting poor candidate? There may be additionally a brand new trend of ‘acquiring’ the scholars via the consultants, who specialize within the job. There’s a want for the relevant or nation level regulators to outline and oversee the admission process in all of the bmss. The admission technique have to be strong enough to filter the deserving students, who’ve an academic bent of thoughts and an mind-set to turn into a ‘leader’ or an ‘entrepreneur’. Bmss should understand that students are their actual logo ambassadors. Therefore, if the incoming great is not checked, then the recognition of the institute in reality ought to suffer. Curriculum layout

it’s miles futile to impart expertise that doesn’t suit the commercial enterprise global’s realities and necessities. Curriculum design is just like the skeleton of the human body. With the susceptible skeleton, the frame cannot stand on its personal. Similarly, the inclusion of the unverified pool of information is a dangerous trend. A few success testimonies aren’t sufficient for theorizing. Teaching advance courses and neglecting the simple ones create ‘balloons’. On the slightest pinch of needle, they whirl and disappear. Fundamentals are fundamentals and deserve a due region. How can a scholar specialize in advertising with out expertise phillips kotler? Though, to healthy the rate of the emerging pool of know-how, there’s a want to review the curriculum every years at least. The mission is to ascertain that the curriculum is in concord with the enterprise requirements. This will show up handiest when the bmss frequently contain the main practitioners while designing the curriculum. After the draft layout, the bmss should invite the review & critique from the industry veterans & eminent academicians. After incorporating their inputs, the bmss need to then finalize the curriculum. Great of the faculty

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some other crucial difficulty is the excellent of the faculty. Who is teaching the management college students? We discover, greater so within the b & c grade bmss, that a normal faculty member does now not have adequate enterprise exposure, thru both research or earlier work revel in. Such college individuals are generally management graduates from b grade bmss. They have taken up teaching due to the fact maximum likely they could not lend a suitable company or preferred task. Ordinary, the dedication of the college to the intensity of the curriculum, best of teaching, hobby in college students’ all-round improvement, and for making students enterprise-geared up is simply inadequate. There is a crying need for the involved regulators to check the standards for appointing the faculty and monitoring the first-class. The first-rate way would be to have a credible evaluation application that might consist of annual field take a look at and an interview with an elite panel comprising business leaders & pinnacle-notch academicians. Similarly, the bmss need to offer at the least 60 days in keeping with 12 months to every college for enterprise interactions, enterprise consulting, and information validation. It is good to have young school members, however not at the price of understanding and maturity. To draw the coolest college, the bmss need to offer the aggressive repayment and correct paintings surroundings. To that an quantity, there’s no difference among the bmss and the business company. In the end, control education too has end up a business. An related issue is the deployment of the traveling school. For every challenge, there need to be at the least touring college. The touring faculty should have noteworthy academic and professional credentials with work enjoy now not much less than 15 years. Preferably, after each idea consultation, the visiting faculty can take the ‘exercise’ session. This layout will make it easier for the scholars to recognize the ideas and to grapple with real-lifestyles problems.

‘survey’ syndrome & advertising

every 2nd enterprise mag conducts an annual ‘top bmss’ survey. Though survey methodologies are reputedly strong, such surveys force the bmss to show greater ‘advertising and marketing’ oriented. The participation in such surveys has become a fashion. Use of tv commercials, print media commercials, social media uploads, and many others. Too has turn out to be not unusual for advertising the bmss’ bodily infrastructure, placement data, and many others. In lots of cases, there is a extensive gulf between the marketed stuff and the floor realities. The bmss want to desist from such surveys, and as an alternative, attention on their middle duty of grooming the students for the real enterprise global. Handiest whilst the students carry out as in keeping with the industry expectations, the bmss’ popularity will develop more sustainably. As stated some place else inside the article, the bmss have to let the students’ performance be an advertising and marketing medium. Infrastructure

in bmss, the variety of the infrastructure varies from a classroom with only lovers to a fully air-conditioned corridor with the wi-fi connectivity & video-conferencing facility. The bmss should provide relaxed and not expensive infrastructure and challenge the students to the tough business paintings environments thru extra enterprise initiatives. The focal point should be on providing a wholesome studying environment that challenges the scholars intellectually and permits them to enjoy the studying method. Closure:

in brief, the bmss are responsible for preparing the students for not most effective earning money, however additionally for creating professional benchmarks of their respective disciplines. This could take place only the bmss continuously monitor their soft and hard infrastructure. The bmss want to demonstrate courage of now not having a full class power after they do no longer get adequate college students due to hard admission procedure. The lesser wide variety with better quality is any day superior than the better number with the inferior exceptional. As many reports have indicated, handiest 25% of the india’s management graduates are employable. Such an abysmal range is a product of mushrooming bmss with out a duty. At the cease of the direction, the students ought to apprehend that the ‘blood is thicker than water’.