Business Tech Importance of hiring top OTT service providers for your streaming app! Uneeb KhanJanuary 12, 20230121 views There are multiple solutions that scale up the performance of OTT platforms. Brands with entertaining content have third-party integration for the smooth running of applications. Additionally, they also opt for the best OTT service providers with protected content measures & valuable development solutions. There are many challenges in OTT app development, although brands have multiple sources of revenue, like broadcasting rights, advertisements, etc. Not only this, there are many custom solutions that help improve brand awareness & software performance. To understand what is required, internal analysis is vital. Entrepreneurs conduct sound research with management to analyze competitors, markets, & audiences. However, the possible solutions are served to those OTT entrepreneurs, here are some of the major ones. Table of Contents a) Custom OTT app development b) OTT app UI/ UX designc) Content Creation & Idea Generationd) Third-party integrationse) Testing, Support, & MaintenanceApp Updation Challenges in OTT Development1) Customer expectations2) Poor user-interface3) Poor targeting 4) Tech glitches a) Custom OTT app development The important one is overall application development. Although, it might not be required by every entrepreneur, as they specifically look for OTT service providers with custom development solutions. Business owners in the initial phase opt for these solutions, and due to limited budget, they seek development partners with cost-effectiveness. Hence, a leading market product, like VideoCrypt provides robust development i.e video streaming services with content protection measures. b) OTT app UI/ UX design Additionally, a leading player offers custom UI/ UX app design of over-the-top applications. The best OTT media services help entrepreneurs to specifically improve the lacking part of the application. An OTT app, for instance, lacking user privacy measures faces retention, which could be resolved with multi-DRM measures. That is how they get to improve market value & trustworthiness in the market. c) Content Creation & Idea Generation A dedicated team of professionals conducts a thorough analysis of client’s business. Furthermore, quality OTT service providers provide insights on where they can improve or add on additional technical features. Top-rated development companies have developers, programmers, & quality analysts with industrial expertise. They know what viewers want & would engage with. An adoption of AWS cloud & DRM improves content storage & flawless distribution. It helps in improving OTT apps. Hence, products like VideoCrypt are the best fit for those entrepreneurs. d) Third-party integrations Another factor in the list is to integrate third-party features. It simply means to have a product that works better with existing frameworks & structures of OTT applications. As mentioned above, development partners adopt mentioned services considering requirements and help achieve business objectives. e) Testing, Support, & Maintenance Last, but not the least is testing & maintenance of OTT applications. Best OTT service providers provide technical support & maintenance to smooth running of the application with necessary changes. In addition, after several changes and multiple testing rounds, professionals provide specific time zones to ensure clients do not face any tech issues. Furthermore, it is the services that might require additional charges & time, according to what comes next in the app updation. App Updation Challenges in OTT Development The above points define OTT media services, now let’s look at the challenges entrepreneurs face. However, not every business in the OTT industry faces mentioned challenges, only specific ones are mentioned in the list. 1) Customer expectations It is the primary & most common challenge for OTT entrepreneurs, to manage customer expectations. Also, it is obvious to manage viewers on the platform. The need to hire the best OTT service providers becomes vital for this reason. It not only requires tech updates in the application but requires management decisions for making a pivot. From watching useful content to a smooth interface & unlimited access, it might cover all or nothing. Hence customer analysis becomes a challenge for OTT brands. 2) Poor user-interface The major problem in the industry is the poor user interface. Additionally, it repels users and makes them shift to competitors’ platforms. Such situations are worse for any OTT brand as it impacts users’ base & profitability in the long run. User interface is the first impression of a business, if it gets any technical glitches or lacks creativity, the downfall of that business begins. Therefore, OTT service providers with robust development solutions are needed. 3) Poor targeting The point requires sound decisions from the management. Although, outsourcing is also done to know the feedback from experts. As they have understood the market completely, and know measures that retain users. 4) Tech glitches Last is technical glitches in navigation & responsiveness. After all, users have invested in the app & bought subscriptions, therefore, any glitch in surfing the app hinders their experience. It covers any tech factor, such as, difficulty in accessing content, data protection, or in any other related features. It is an additional reason to outsource the best OTT media services. Final Thoughts At last, it is right to mention that OTT app development is challenging & requires sound work methodologies. Not every development partner could help you achieve business objectives. Therefore, it is recommended to select the best product. VideoCrypt is one of the top OTT service providers with in-built AWS cloud & DRM support. It helps streaming & OTT partners scale up performance & update applications.