How to Write a Letter to a Pharmaceutical Wholesalers to Ask for Distribution Rights for Its Products

Running a pharmaceutical wholesaler business means finding products you want to sell from manufacturers you want to work with – and convincing those manufacturers who want to work with you.

Selling Yourself To A Supplier

If you’re running a pharmaceutical wholesaler business, you want to convince the manufacturer that you’re the best possible connection between it and pharmaceutical sellers. You’d most likely be marketing yourself as the product’s exclusive distributor, so how you position yourself in the initial distribution rights request letter is critical. You want to come across as competent, informed, and open.

Suppose you’re running a pharmaceutical wholesaler business and your customers are members of the general public rather than other retailers. In that instance, you are responsible for persuading the manufacturer that your pharmaceutical wholesaler business generates enough foot traffic and attracts the proper population to warrant awarding you distribution rights for the product in issue. Again, selling oneself as a professional is critical.

The whole procurement procedure begins with a distributorship request letter. Here are the fundamentals you need to know to capture a manufacturer’s attention and persuade it that your company is the best for the job:

Use A Professional Domain Name To Send Email

You may be writing a request “letter,” but in this day and age, you’re most likely sending it by email. Suppose a manufacturer notices that your email address is linked to a free Google, Yahoo, or Hotmail account. In that case, the contact may conclude that your company isn’t well-established enough to merit its own domain name. Invest in an email service for your company to assist increase its trustworthiness.

Tip

There’s nothing wrong with sending a hardcopy letter by postal mail as well, as long as you use professional letterhead. The same principles of professional business contact apply whether your message is “dead tree” or digital.

In The Subject Line, Get To The Point

Fill in the subject line of your email with anything suggesting that you’re looking for a relationship with the manufacturer that would benefit it and that it would be worth a person’s time to open your email and read it all the way through. “Pharmaceutical wholesaler distribution request” is short and sweet, and it says, “I want to do business with you.”

Write And Format It As If It Were A Professional Letter

Use a greeting and a polite sign off. Remember that even while you’re making a request, you’re also selling your company’s brand and dependability. Inform the potential customer about what your company can accomplish for its business and inquire about what it seeks in a distributor.

Here is what you should include in your letter:

• Begin with the customary greeting. Whenever possible, get the name of an executive or owner who will be in charge of negotiating with you. If that isn’t practicable, start with “Dear Sir or Madam.”

• Begin with an opening line that contains your company’s name and the fact that you want to distribute the supplier’s products.

• Take note of how long you’ve been in business, your yearly sales volume, and the geographical region or locations where you now operate.

• Include the names of your present suppliers.

• Explain to the provider what you want, including minimum quantities and wholesale pricing lists.

• Give your contact details, such as your phone number and email address.

Proofread Your Letter Carefully

Proofreading should be obvious, yet individuals frequently overlook it. Check your email for spelling and grammatical mistakes, paying specific attention to the spelling of people’s, goods’, and companies’ names. Get another set of eyes to go through your message as well. Strong spelling and punctuation are essential for corporate credibility.

Follow Up if No Response

Wait a week, and if you haven’t heard anything, write a follow-up email to the manufacturer. Keep it brief, asking whether a representative has had a chance to read your prior email. Reiterate your contact details in case the manufacturer’s representative has any queries or wants to talk more, and don’t be hesitant to send many follow-ups.

Follow up one to two weeks after your original request letter, and if you haven’t heard back after a week or two, send another email. If you don’t hear back in a couple of weeks, consider phoning the manufacturer and requesting a meeting.

Summary

Aseda Chemicals and Equipment Ltd manufactures analytical laboratory chemicals, industrial water treatment equipment, mining chemicals, food and beverage chemicals, and medical equipment. We are also authorized to sell gold, copper cathode, and copper scrap in Ghana. Aseda Chemicals and Equipment was founded in 2009 as a provider of medical equipment and reagents in Ghana, then in 2012, we expanded into the industrial chemicals supply industry.