How to Use Pinterest for Business: 5 Strategies You Need

Are you still surfing on Pinterest to find recipes and interior decoration ideas?

Do you still think Pinterest cannot be used as a marketing tool?

Then, dear friend, we have something for you. 

First of all, Pinterest is more than just a social media platform; it has become more of a visual alternative to Google. 

Blue Corona has revealed that 87% of Pinners have purchased a product because of Pinterest, and 93% of Pinners have used it to plan a future purchase. The statistics indicate the scope of marketing the platform provides. So the question arises here, how can you use Pinterest for business?

To answer this question, we are discussing some strategies to consider when using Pinterest for business. Read this blog to know more about it. 

5 Strategies You Need To Consider To Use Pinterest For Business 

Most marketers underestimate the value of Pinterest and consider the platform useful for people planning birthday parties, weddings, etc. And we agree there is much astounding content in those niches too. But, over the past few years, Pinterest has helped many businesses to grow. 

It is just that you need to know the precise measures to use the platform. Have a look.

Optimize Your Pinterest Profile 

Once you are done with having a roadmap of your content, your next step should be to optimize your Pinterest profile. With a crowd of 478 million active users on the platform, it is a task to become searchable. When you optimize your Pinterest profile, it helps the visitors to understand about your business and helps you rank better. You can optimize your Pinterest in the following ways. 

• Choose a username that resonates well with your business. We advise you to use the same username across all the platforms. This helps the audience to find your business easily. 
• It would be best if you also write a terrific bio with keywords that resonate with your business. 
• You can also optimize the pins by adding keywords related to the boards and your business. 

Plan Your Content 

One of the biggest troubles Pinterest users face is planning their content. Planning your content helps you keep your business organized and saves time. Apart from that, it also gives you more time to interact with your audience creating deep business relationships. 

The first step we recommend for planning your content is to analyze your competitors. This will help you enhance your business strategy. 

The next step is to set your desired goal. Find the strong features of your business, convert them into benefits and create different pins. 

Create High-Quality Content

Pinterest is a visual-based content platform. So if you want to use the platform effectively, you must produce high-quality pins. It has to be eye-catching. You can keep the following pointers in mind while creating content for Pinterest. 

• Omnicore Agency has revealed that 85% of pinners use mobile apps to scroll through the platform. Therefore we recommend you use vertical imagery. Try to shoot for a 2:3 aspect ratio. This will help you avoid the cropping of images. 
• Aim for high-quality images and videos. While focusing on images and videos, adding descriptions to the pins is also important. A description helps to understand the context of the image and encourages the visitors to click on the pin. 
• You can also add text overlay to your images. This will grab the visitors’ attention. Make sure to use readable fonts. An undecipherable font pushes the visitor away. 

Embed Pinterest On Website 

Pinterest is an incredible platform for brands to showcase their products and creativity related to the users of their products. This is a greatly engaged community which is ready to take action.

So when you are already creating content for Pinterest, why not increase the reach of this content, save time, and repurpose it on the website? You can achieve all this at once by opting to embed Pinterest Board on website. 

Embedding pins and boards on website is a great strategy to convert visitors into actual customers. For example, suppose you are a make up brand. In such case, you can showcase the user generated content or a beauty tutorial on Pinterest and embed the same on website. 

One of the main reasons to embed Pinterest board on website is to engage your website visitors with vibrant and live content. This also helps you to showcase your business-related activity effortlessly. Embedding Pin boards also work as social proof for your business. 

You can use any social media aggregator tools to embed Pinterest boards on website. 

Don’t Miss Seasonal Campaigns

People love to scroll through social media platforms during the festive sessions. They love to know what other people are purchasing. In such a scenario, you can also run seasonal campaigns on Pinterest. 

Seasonal campaigns are a great opportunity to get in front of your target customers. Such campaigns allow the business to take advantage of the excitement followed by the occasions. As a business owner, you can offer your visitors a specific amount of discounts. You can promote these deals on Pinterest. This limited deal time will create an urgency to buy the products or services. 

Wrapping Up 

With almost 478 million active users, Pinterest is a platform you would not want to miss for marketing your business. Pinterest is a pillar for brand building. It can easily help you effectively capture the target market. 

With all the strategies mentioned above, we hope you put your best foot forward on the platform.