How to make a logo online

A good logo makes any product look more complete and professional. Whether we are talking about the design of a shopping kiosk, an information brochure, a business card site or something else. But not everyone has the opportunity to order a logo to a professional designer. In this case, it is best to use a website builder. We will show you how to create a logo online using Turbologo.

What is a logo

 The company logo is its face, its calling card. A good brand name will stand out among hundreds of others and be remembered, a bad one will not cause any associations and will be forgotten. From this follows the main task of the logo – identification.

With the help of the company logo, its recognition grows. The use of a brand name in an identity means its manifestation in every visual mention of the brand. For example, on corporate letterheads, business cards, promotional materials, invitation cards, etc. In modern business, the use of a logo is not a luxury and bragging, but a necessity. Any form of entrepreneurship, even private home production, receives certain dividends from the identity. When starting a new business or rebranding an existing business, it is important to know and understand how a logo is created.

How to make a logo online

The development and creation of a brand name is an important step in brand promotion. It is important that people, seeing the company logo, understand its mission and core values. In any direction where the business develops, the visual images and associations evoked by the logo will be primarily associated with the recognition of the company. The main functions of the logo include:

• The emergence of associations. The brand name should evoke stable associations with the organization or brand, without allegorical overtones and hidden meaning;
• Communication. With the help of the logo, the brand appeals to its target audience in social networks, on the website, with the help of outdoor advertising, and so on;
• To attract attention. An original sign with meaning will surely attract attention and can catch on to potential customers even if they have not heard anything about the company or product;
• Message. With the help of the logo, the company conveys to its target audience any informational component about the organization, products or services provided;
• Identification. A trademark helps a company or brand to stand out from the mass of the same type of competitors.
• Symbolism. The logo of a prestigious car or expensive clothes may look too simple, but for its owner it is part of the status image;
• Aesthetics. Everything in the drawing should be balanced – shape, style, font and color design.

4 principles for creating a cool company logo

With the help of the logo, the company is identified in the general information field. When creating it, adhere to the principles described below.

Simplicity

The brand name should not be overloaded with individual elements and details. This makes it easy for users to recognize it in different media – in advertising, on signs, clothing, packaging, etc. A successful logo is easy to reproduce from memory, even after a single demonstration of the mark.

Durability

As a rule, the brand name of the company is developed once and for all. But it is possible to create updated versions in 5-10 years. Before you start developing a logo, it will not be superfluous to assess the prospects for the development of the company. Will it be a stably operating enterprise for the production of one type of product, or will the scope of activity gradually begin to expand? For example, a company selling fresh vegetables began to offer customers farm meat. In this case, the logo with a basket of vegetables will become irrelevant.

Niche fit, relevance

The brand name should inform the target audience of the scope of the company. This can often be achieved through color schemes or environment elements. For example, environmentally oriented brands prefer to use green, medical organizations and laboratories – a red cross, an autotractor plant will depict the corresponding products on its logo.

A non-standard approach is used to isolate information noise. The main thing is that there should be some intersection with the brand’s products.

Uniqueness

The logo of a particular organization should not be similar to the brand names of competitors and other enterprises. A unique logo will allow consumers to easily recognize the company in the market.

Now that you have an idea of ​​what the logo should look like, you can start creating it. With the help of the Turbologo online constructor, you can do it in just a few minutes. Just go to the service website, enter the name of the company, select the appropriate option and edit it. It remains only to download the finished logo!

That’s all! We hope our tips will help you design the perfect logo. Good luck!