TikTok is a potent instrument to increase the reach of your brand and increase awareness.
First, you have to attract more attention to your videos. So how do you achieve this?
We’ll break down the steps to gaining more followers on TikTok—from optimising your content to be featured on the For You Page, to optimising your content for the For You Page, to using the most popular sound.
What counts as a “TikTok View”?
Before we go into the steps to gain more views on TikTok, it is important to understand what counts as a “view.”
Every platform measures views in different ways. However, TikTok maintains its simple approach. When the video starts playing, it’s considered to be a view.
However, watching your own video replay 100 times does not count as 100 viewings. TikTok does not count views from your personal account.
How can you increase the views on your TikTok videos?
If you’re looking to gain the most TikTok users this year, here are eight proven strategies you can try with your account:
1) Optimise content for use on the “For You Page”.
If you’re looking to be a household name on TikTok, your objective should be to be listed on the For You page (FYP).
FYP is the homepage of the app, which is a constant collection of content that has been curated by algorithms specifically tailored to the interests of the user.
The appeal of this “For You” page is that any content that is posted can be featured, meaning it doesn’t require an established author or have a huge following.
However, it is helpful when you optimise your content so that it is easy for algorithms to identify and encourage.
It is possible to do this using:
- Include relevant hashtags or keywords in your captions.
- Be consistent in your niche.
- Use trending audio.
- Prioritize shorter videos.
- Posting at optimal times
2) Engage with TikTok users in your industry.
TikTok initially became famous for its lip-syncing virality and dance videos, but it’s now a platform for all sorts of content.
Whatever your area of expertise is, there’s room for you and your followers on the platform.
If you’re aware of the people you want to reach, consider the type of content they’d consume and the artists they’d want to follow.
Once you’ve compiled a list of users, begin to establish relationships with these users by commenting and liking their videos, and then sending DMs.
By engaging regularly with other users within your area, you’ll gradually create a community of support to promote your brand.
This could result in more comments, likes, and shares of your own TikTok videos. This is the ideal method to increase your profile using the algorithm and gain more views for your content.
3) Make use of TikTok’s most well-known sounds and effects.
One of the most effective ways to increase comments on TikTok is to follow the latest trends.
Usually, this involves creating videos with popular visual effects as well as TikTok Sound.
There’s even a belief among certain TikTokers that adding popular audio to your video, even at a lower volume level, could fool the algorithm into showing your video to more viewers.
The truth of this remains to be confirmed. However, here’s what we know for certain: the TikTok algorithm shows users content that is similar to content they’ve seen previously.
A lot of people are watching trend-related films, and if you participate in trends, you boost the chance of being noticed by these viewers.
4) Make TikTok content available.
It may seem like a no-brainer, but the most efficient way to increase the number of views on TikTok is to produce relevant and useful content.
5) In your TikTok captions, include keywords.
On TikTok, users can filter their search by using usernames, videos, and hashtags.
This means that writing captions that contain the right keywords could significantly impact the visibility of your content.
Consider the words that your target audience is likely to enter into TikTok’s search bar. TikTok search bar. Then, incorporate them into the captions of your TikTok captions.
6) Create shorter videos with TikTok.
Because watching a video on the full screen is a good indication, TikTok typically favours videos that are shorter and feature continuous loops.
This is why it’s important to engage your audience for the very first 3 seconds.
While TikTok videos can run longer than 10 minutes, it’s still recommended to keep your content to a minimum.
If the videos are shorter, viewers are more likely to be able to watch until the end, or perhaps repeatedly.
7) Begin a TikTok influencer marketing campaign.
The idea of running a TikTok influencer marketing programme as well as collaboration together with TikTok creators is a great way to increase the number of views of your content.