How to improve your local business exposure

Your local business is an important part of the community and can be a valuable asset if you know how to promote it. Here are some ideas on how to improve your local business exposure.

Create a business listing

• Create a business listing on Google My Business. This is the most important step, as it’s where customers will find you when they search for your brand. Make sure to fill out all of the fields and add as much information as possible, including:
• A physical address (including city, state and zip code)
• A phone number with area code
• Hours of operation (including weekend hours)
• A website URL, if applicable

Participate in local networking events

• Local networking events are a great way to meet other business owners, potential customers and learn about new trends and technologies. Another great way How to improve your local business exposure.
• If you’re not sure where to find these events in your area, check out Meetup or Eventbrite for local groups that might be holding them in the coming months.

Market your business on social media

Social media is a great way to promote your business and interact with customers. The more people you can reach via social media. The better your chances of getting new customers.

• Use Facebook for engaging with your community. If you have an active Facebook page for your local business. Make sure that it’s updated regularly so that people know what’s going on in your company or organization. Post pictures of things happening at work. Such as when an employee won an award or started working there. And ask followers what they think about them. You can also use this platform as a place where locals can share stories about their experiences. Dealing with you or simply getting involved in conversations related to what interests them. Most (or all) about working at/buying from, etc…
• Use Twitter as another way to engage potential clients. Directly through tweeting updates about special deals or promotions. Being offered by businesses like yours!

Post reviews about other businesses online

Posting reviews of other businesses online is a great way to improve your local business exposure.

Reviews are an important part of the customer journey, and they can make or break a customer’s experience with your brand. According to studies by BrightLocal, 76% of consumers trust online reviews.

As much as personal recommendations from friends and family. A good review from someone who has tried out your products or services. Can help you stand out from competitors in the same area.

Especially if they offer similar products at lower prices or have fewer positive reviews overall than yours does!

How do you get people to leave you reviews? The first step is by asking politely.

But there are also some things you should avoid when asking for feedback on social media (more on this below).

Once someone has left their feedback for another business, it’s up for all their followers on Twitter/Facebook/etc.

Including yours! So what should we do when someone leaves us some kind of praise? We need ways both online as well as offline.

So customers know how much we appreciate them taking time outta their busy days just so ours could be better too.

Conclusion

We hope you’ve found this guide to be helpful. Now that you know what it takes to market your local business online, there’s no reason not to get started!