How to Improve Your BigCommerce Store: SEO Expert Tips

Search engine optimization is a technique that increases the ranking and visibility of your website. It is more than just a strategy. In short, search engine optimization is known as SEO. If you want to promote your brand in the eyes of search engines, SEO is the best choice. It involves tips that enhance the ranking and performance of your ecommerce store.

BigCommerce is an ecommerce platform where multiple brands create their online store and sell their products or services online. By creating your store on the BigCommerce platform, you ensure that your brand will get sufficient consumer attention and work seamlessly on it. 

Thus, in this blog, we will explore the ways to do SEO and its strategies. So, let’s get started with SEO’s best tips. Also, you can hire BigCommerce SEO experts to take your business to the next level. 

Top Ecommerce SEO Techniques That You Need To Perform

Here are the strategies that you need to consume for your business efficiency.

Keyword Research and Optimization: 

Keyword research is the foundation of any successful SEO strategy. Optimize your product titles, descriptions, and metadata with these keywords to improve your store’s visibility in search engine results.

High-Quality Content Creation: 

Create informative and engaging content that not only showcases your products but also provides value to your audience. Blog posts, product guides, and other content can help attract organic traffic and establish your e-commerce store as an authoritative source in your niche.

Mobile-Friendly Design: 

A responsive design ensures that your site is accessible and user-friendly on all devices, which can improve your search engine rankings. Thus, optimizing your website with a mobile responsive theme.

Site Speed Optimization: 

Slow-loading websites can affect user experience and negatively impact your SEO. Optimize images, enable browser caching, and utilize content delivery networks (CDNs) to improve your site’s loading speed. 

User Experience (UX) Enhancement: 

User experience is a critical factor in SEO. Ensure that your e-commerce store is easy to navigate, with clear product categories and a smooth checkout process. 

Schema Markup: 

Implementing schema markup can enhance the way search engines understand and display your product information in search results. This structured data markup can improve click-through rates by providing rich snippets like product ratings, prices, and availability.

Link Building: 

Building high-quality backlinks from reputable websites in your industry can boost your e-commerce store’s authority and search engine rankings. Focus on natural and relevant link-building strategies, such as guest posting, influencer outreach, and content partnerships.

Social Media Integration: 

Adding social media platforms to promote your products and engage with your audience. Social signals, like shares and comments, can indirectly impact your SEO rankings by increasing brand visibility and driving traffic to your e-commerce store.

Local SEO: 

Add your Google My Business listing, gather customer reviews, and ensure your address and contact information are consistent across all platforms. After that, add local searched keywords in your website content to provide them with solutions.

Regular SEO Audits and Monitoring: 

Continuously monitor your e-commerce store’s performance using tools like Google Analytics and Google Search Console. Conduct regular SEO audits to identify and fix any issues that may be affecting your rankings, such as broken links, duplicate content, or technical errors.

Video Content Optimization: 

Video content is increasingly popular among online users. Optimize your product videos by using descriptive titles, detailed descriptions, and relevant keywords. Upload videos on platforms like YouTube and add them to your product pages to enhance user engagement and attract organic traffic from video search results.

SSL Encryption and Security: 

Ensuring your website has SSL (Secure Sockets Layer) encryption not only provides a secure browsing experience for your users but also impacts your SEO positively. Search engines prioritize secure websites, so implementing an SSL certificate is crucial. Secure sites have a high chance of ranking higher in search results.

Customer Reviews and Ratings: 

Encourage customers to provide feedback about their experience and ratings for your products. Positive reviews build trust among potential buyers and can lead to higher conversion rates. 

Internal Linking Structure: 

Internal links help search engines understand the structure and relationships between different pages on your site. Proper internal linking can distribute link equity, improve user navigation, and enhance the overall SEO of your store.

404 Error Page Optimization: 

Customize your 404 error pages to provide a user-friendly experience for visitors who land on broken links. Include helpful navigation links, a search bar, and a clear message to guide users back to relevant pages. Properly handling 404 errors can prevent users from leaving your site, reducing bounce rates and improving SEO.

Conclusion

These are the 15 eCommerce SEO techniques that can help in enhancing your website ranking. Additionally, if you want to do this task without any difficulties, hire BigCommerce certified experts like MakkPress Technologies, an e-commerce marketing agency that provides digital solutions.