How to Improve the Engagement of Your Corporate Videos

Any video communication that a company uses to engage, educate, or persuade a specific audience is referred to as a corporate video. Corporate videos can be made with internal employees, potential stakeholders, or regular consumers in mind, but they all share the need to be interesting in order to make an impact.

But the crucial query is, “How?” How can you create entertaining and educational corporate videos? On-brand while still being entertaining? Although it may seem impossible for small businesses looking to produce a video, it is possible.

Here are 6 suggestions to make your upcoming corporate video more like an Apple keynote and less like an employee training tape from a fast food restaurant from the 1980s.

Rule #1: Determine your purpose

Many companies are aware that they ought to use video. But are you aware of your motivation?

What are we trying to achieve by making this video? is a question that you and your team need to ask yourselves before you even start the planning process.

Are you attempting to attract new clients? Are you hawking a brand-new good or service? entice fresh talent to apply to your organization? With an annual earnings report, wow your stakeholders. Educate new hires about the company’s internal mission or train them.

A clear purpose and objective will help you stay on task during production, make your video more cohesive, and save you time and money. Find your purpose first; don’t just film haphazardly around your office and succumb to the “we’ll fix it in the post” mentality.

Tip #2: Make it succinct.

Your video’s exact length will depend on where you plan to show it and what you want to accomplish. But generally speaking, it’s best to make your video as brief as you can.

Our attention spans are waning in this technological age of rapid change. Every moment must be used for something if you don’t want people to feel as though their time is being wasted. Every second, shot, and spoken word must be significant.

Although it may seem like a lot of pressure, doing so will enable you to focus on the key points and cut out any irrelevant information.

Tip #3: Tell a tale.

You already know how significant we think it is to tell a story if you know us. Because stories help people understand and remember messages more effectively, we place a lot of emphasis on telling stories.

You don’t have to make your corporate video feel like an episode of a TV show or include fictional elements just because it has a story. Whether it’s the history of your brand, a case study, or an interview with an employee who shares what drives them to do a great job, you already have a story to tell.

Finally, using stories to engage your audience can help your product or service seem more genuine. Technical details are crucial, but people relate to brands more when they see how they can fit into their lives.

Tip #4: Speak clearly

You are knowledgeable about your field, and you may want to demonstrate this knowledge through in-depth market analyses, elaborate technical descriptions, and a ton of data and facts. Or perhaps you want to change your corporate strategy and use your value-add proposition to disrupt the market. or another grouping of posh-sounding marketing jargon.

If your audience isn’t as well-versed in the field as you are, they probably won’t be able to decipher a lot of buzzword-laden jargon or technical speak. Instead, whenever possible, use plain language.

Many more people can understand plain language and simple vocabulary terms. In fact, writing at a level that an 11-year-old can easily understand is advised by experts. Keeping things straightforward allows you to reach people who might not be able to understand more complicated or obscure language, instantly expanding your audience.

Tip #5: Promote The Activity

A call-to-action can be found in the most successful and interesting corporate videos. Your particular CTA ought to be related to the goal you mentioned in Tip #1.

You don’t want to put the onus on your viewers to look for the next steps if they enjoy your video and want to learn more. You should instead make it simple for them to interact with your brand more.

Tell people where they can buy a new product, for instance, if you’re announcing it. Inform people how to contact you if you’re sharing an interview with a team member who is an industry expert. Encourage them to complete a contact form, subscribe to your newsletter, or follow you on Instagram. You can keep customers interested in your brand for longer than the duration of a single video if you can persuade them to follow you on social media or sign up for your emails.

But don’t overdo the CTAs. Simple instructions of one or two will be sufficient.

6. Don’t Attempt It Yourself.

You probably shouldn’t make your own video unless you’re a professional video production company or have dedicated videographers on staff. This is a difficult truth to accept, but it’s important to do so.

Conclusion:

Corporate videos require a lot of work. It’s a lot harder than it seems, from storyboarding to scripting, lighting to audio gear, and editing to sound mixing. Because of this, you require expert assistance if you want to create a corporate video that is genuinely engaging.

The best video production company near me are experts in video production and are aware of what it takes to create videos that are memorable, catch people’s attention, and deepen their engagement.