How to Find the Best Digital Marketing Agency

These are high-tech, and truly fast-paced times (although I wish we could go back to the slow, relaxing, good old days). If your business is still looking for customers, or promoting your products and services, the old-school way (like through print and radio ads), then I’m afraid you might get left behind by the competition. So, to keep up with your competitors, it would be best to hire a professional digital agency Brisbane, so that you can target the right market niche, and effectively retain your customers. Here are a couple of helpful, expert-approved hints on how to find the best digital marketing agency.

Keep a Close Eye on Metrics

Before we go straight to discussing how to find the best digital agency Brisbane, let’s first define what a digital marketing agency is. Well, for starters a digital marketing firm helps companies or brands develop their presence online, and make them stand out from their competitors.

A digital agency in Brisbane undertakes the responsibility of the digital brand image of the company and helps the product or service become more visible and reliable online. It is however important to know which digital agencies are suitable for your needs or requirements.

And, since every digital marketing outfit or firm has its own field of specialization, you will need to be able to decide which one works towards your objectives or demands. And, of the first things to consider is metrics.

Any sensible digital agency in Brisbane should be focused on moving the needle for your company or organization, which means that greater emphasis should be made on KPI’s (key performance indicators) and metrics.

Your prospective digital agency in Brisbane should mention metrics and KPI’s on its website, as well as on its proposal, and of course during their conversations with you. 

A Competency in Creating Marketing Strategies

Digital marketing and promotions without a proper (and industry-appropriate) marketing strategy is wasteful, inefficient, and bound to fail.  While you may own that strategy or technique in-house, there’s nothing worse than hiring a digital agency in Brisbane that doesn’t understand your needs or does not provide value to your strategy.

Your chosen digital agency Brisbane should have strategists and tacticians who are well-trained, competent, and truly helpful in following a sensible and expertly-crafted marketing plan that meets the business’s needs.

Partnership

A digital agency in Brisbane that wants to take every single task or activity, as well as all marketing efforts as their own, instead of partnering with your company’s in-house team is just in it for their own selfish, self-serving interests.

Yes, I am not joking, because if they don’t treat you like a partner, then what’s the use of hiring, or collaborating with them? Thus, when selecting a prospective digital agency in Brisbane, seek partnership always!

Pricing

Always make it a point to understand the value that a digital agency in Brisbane may deliver over another because the value is what matters most at the end of the day. For instance, if one agency prices social media management, which is the job of posting and keeping track of social media channels like Facebook, Instagram, YouTube, etc., in the same way as social media marketing (which is actually using social media to bring in new business and pairing it with SEO), then you should not take these two price points to be apples-to-apples.

Specialization

When searching for the best digital agency in Brisbane, sometimes there is a trade-off between specialization and “full-service”, which is a one-size-fits-all digital agency in Brisbane. Oh, when I say “one-size-fits-all”, what I mean is that the agency has the ability to deliver multiple services based on the client’s needs at the time, or based on a much larger and holistic strategy.

This however does not mean that a given digital agency in Brisbane does not excel at a wide range of services, but there are certain areas that you may want to pay special attention to like web design versus user experience design.

Some digital marketing agencies specialize in creative, artistic web design, while others focus on user experience design (UX), and create more functional user-centered designs which are often backed up by user research and real-world data instead of more subjective and art-focused ideas and trends.

You can actually tell which type of design a digital agency Brisbane specializes in just by looking at their homepage or website. If you see a lot of glitz and glamour, then you can usually gauge their design specialty. 

Digital marketing agencies that are more focused on UX design usually give more emphasis on results, KPI,s, and metrics, which are stuff that actually moves the needle for your business or organization, instead of simply impressing your internal marketing team and executives. 

Reviews, Testimonials & Case Studies

When searching for the best digital agency in Brisbane, you should always look for proof. Yes, remember that the lack of proof can be a major red flag, although there are many talented digital marketing agencies out there who are actually good literally, they rely heavily on word-of-mouth and referrals alone. 

However, don’t just rely on Google Reviews when searching for the right digital agency in Brisbane, but also ask the agencies on your shortlist to provide you with proof and examples like testimonials, feedback from previous clients, and samples of your previous work.

Honesty, Transparency & Good-Natured Character 

Although this category is a bit hard to measure (and the industry is also rife with shady or questionable practices by agencies who are only there for their own selfish interests), honesty, transparency, and character make the good ones stand out from the bad.

To determine this aspect, ask the prospective digital marketing agencies if they clearly define the services they offer and if they outline in full detail what exactly you are getting, as well as how they go about it strategically.

And of course, when searching for the best digital agency in Brisbane, use your intuition. Make it a point to use honesty and human character as the most important deciding factor in your search!