How to Do SEO of your Website?

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SEO allows you to gain visibility on search engines. 

By improving your positioning in search results, you generate more traffic that you can convert into business opportunities.

Yet, according to a study by Ahrefs, 91% of content does not generate organic traffic.

This article with the help of experts of MNSEO Ultrapro will explain how to ensure that your content is included in the 9% of lucky winners!

How to Rank your site on Google for free

Just because your site is online doesn’t mean search engines automatically index your pages. 

Indeed, search engine bots are constantly crawling the web and looking for new content. But it is still preferable to indicate to Google the presence of new content and to put in place good practices that will facilitate the indexing of your pages.

Want to know how? We detail the steps to follow:

Allow access to SEO robots.

A simple file allows you to allow or block the access of search engine robots to your site. This is the robots.txt file.

So be careful not to block access inadvertently.

Using WordPress, you can go through the Yoast SEO plugin to edit your robots.txt file.

When you edit this file, you can also block bots’ access to certain parts of your site that you do not want to reference.

Create a sitemap of your website and submit it to Google

What is a sitemap?

Here is the definition of the sitemap according to Google  :

“A sitemap is a file where you give information about the pages, videos and other files on your site and where you indicate the relationships between these files. Search engines like Google read this file to crawl your site. 

A sitemap tells the crawler which files you consider important on your site and provides valuable information about those files: for example, for pages, when was last updated, how often the page is modified, and which versions exist in other languages. »

In summary, the sitemap is a kind of “road map” to help bots find their way around your site.

How to create a sitemap?

Again, if you are on WordPress, the Yoast plugin makes it effortless to create a sitemap.

Just go to the general settings of your extension. Then you go to features and enable “XML Sitemaps”.

For those who don’t use Yoast, the steps to follow to create a sitemap are as follows:

Determine the pages of your site for which you wish to give access to search engine robots,

Manually create a sitemap or use a sitemap generator;

Make your sitemap available by adding it to your robots.txt file or sending it directly to Google Search Console.

Add your site to Google Search Console

Want Google to reference your new site? What better way to announce yourself to the search engine that your site is online?

To do this, consider adding your site to the Google Search Console. This way, you can submit your sitemap directly to Google. In addition, the Search Console will provide valuable information on how robots index your site. This information will be used to optimize the referencing of your pages continuously.

Create a Google My Business account

. This step will allow you to appear automatically on Google Maps. And this is an additional signal for Google to reference your site correctly.

How to optimize your website?

So. If you’ve followed all of these steps, Google knows you have a website and can start crawling your pages. It’s a good start, but it’s only a start. It is now that the war of positions begins.

In this second part,

Why does 91% of content generate no organic traffic?

On Google, the first 3 positions generate more than 2/3 of the clicks. Beyond the first page of results, you are almost invisible and do not generate traffic.

According to the Ahrefs study that we cited at the beginning of the article, the fact that certain content does not generate any traffic from search engines comes from two reasons:

This content does not deal with a subject with a sufficiently high search potential;

The affected pages do not have backlinks pointing to them.

For these two reasons, we can add technical SEO issues that can also weigh down the rankings of your pages.

How to improve your SEO?

Create and optimize content around promising keywords

To reference your site for free on Google, you must first define the keywords on which you will position yourself. Indeed, we do not reference a site but content pages.

You must first find relevant and accessible keywords to position your pages in the SERPs. At this stage, it is necessary to find the right balance between the keywords which present a specific volume of research and the level of competition of these keywords.

Once you’ve listed your keywords, you’ll use them in your content strategy. Concretely, you will transform your keywords into content ideas, establish an editorial schedule, and create content.

By working well on the semantic fields, you will send clear signals to Google for the indexing of your content. Similarly, increased attention paid to on-page SEO (title tags, image, content length, reasoned use of keywords, etc.) will contribute to good SEO.

Set up a backlinks strategy

Getting inbound links to your pages is a solid signal for search engines. If quality sites link their content to yours, they endorse you. Backlinks testify to the trust you are given and your credibility.

To obtain incoming links, you must not only take care of the quality of your articles. But that is not enough. It will help if you put a strategy through guest blogging or partnerships with bloggers and influencers in your sector.

Solve your technical problems

Several technical SEO factors hurt your natural referencing. Correcting them automatically allows you to improve your rankings. 

Among these criteria, we will monitor the pages’ loading speed and security or mobile compatibility questions.

In general, Google sees anything that contributes to a better user experience on your site as a positive signal.

Why hire an SEO expert?

A relatively inexpensive strategy

The criteria on which the Google algorithm relies to reference web content are multiple. Natural referencing requires a wide range of specific technical skills: keyword analysis, competitive analysis, technical SEO, net linking, creation and optimization of web content, etc.

In addition, Google’s requirements constantly evolve to consider user behaviour and improve the search experience. It is, therefore, necessary to constantly update one’s knowledge and adopt new practices.

For a non-specialist, it is therefore difficult to keep up to date and master all aspects of free SEO. 

The contribution of an expert will allow you not to neglect any aspect and to optimize your site with short, medium and long-term actions.

Creating a site and letting search engines know about it does not present insurmountable difficulties. On the other hand, optimizing your site to reach the top positions in the SERPs requires a wide range of skills: content creation, net linking, and SEO techniques. To take an additional step, the contribution of a professional often proves to be decisive.