Business How to develop the right international brand strategy? SeanDuffy advises JohnSeptember 18, 20220144 views Are you wondering how to develop an international brand strategy? Sean Duffy shares a few helpful tips in his book. Thanks to them, your business will hit the ground running in foreign markets. To create an effective international brand strategy, remember to:● Do your homework – try to understand your target markets, competition, and yourown company inside and out. This is the only way to ensure that your business planis on target and effective. ● Get to know your potential buyers – what are their needs and wants? What motivatesthem? What do they respond to? Take your time to really get to know your audienceand you’ll be in a much better position to develop an effective international brandstrategy. ● Define your brand – what are your brand’s mission and core values? What makes yourcompany unique? Once you have a clear picture of your brand, you can begin todevelop a communication strategy. ● Be flexible – things will inevitably change as you begin to implement your strategy. Beprepared to alter course if necessary and always be open to new ideas. ● Write down your ideas and plans – after you’ve defined your brand, it’s time todevelop a plan. What are your goals? What tactics will you use to reach your targetmarket? How will you measure success? Answering these questions is critical todeveloping an effective strategy. The takeaway Building a successful international brand strategy takes time. Rome wasn’t built in aday and neither will your global recognition. Have patience and don’t expect overnightsuccess. Eventually, you’ll see the results you’re looking for.Remember that if you don’t have sufficient experience, knowledge, or resources, you canoutsource the process of building your international brand strategy to professionalcompanies that do it on a daily basis.