How digital marketing can help businesses: word from expert Ermal Kopani

In recent years, especially due to Covid, many physical stores have shut or in any case, found themselves in extreme tribulation.

This situation has led more and more brands to seek their fortune online, not without complication. As eCommerce takes over, the competition is becoming increasingly fierce.

Precisely for this reason, one of the most important tools for any business today is digital marketing. From social media to PPC campaigns, from SEO to email marketing, brands that don’t use these tools risk being left behind.

To learn more about the topic, we asked for the intervention of Ermal Kopani, a young digital entrepreneur and digital marketing expert. With him, we tried to identify some of the reasons why, if you own a company, you should devote a relevant part of your resources to web marketing.

First of all: the importance of reputation

The first aspect highlighted by Ermal was that of reputation, which nowadays translates into reputation on the web.

Today’s pre-competitive market, Ermal told us, is full of companies trying to differentiate themselves. Just take a look at any company’s website or social media feed, and you will see that it is trying to cultivate its own brand identity in some way, trying to communicate it to its audience.

Digital marketing, in this context, can help manage the message and communicate what your business is about. Better yet, digital marketing channels like social media and blogs give you the ability to show your customers how committed you are to brand values.

Improve the customer experience thanks to digital marketing

The role of digital marketing can be to help provide a better customer experience. This second aspect, Ermal’s comments, is often ignored.

Some digital marketing channels make it easier to find your website. SEO and PPC campaigns, for example, help your audience discover you. In turn, it is easier for them to find information about your products or services.

Some digital marketing efforts make it easier for customers to ask questions. Social media channels, for example, give you the ability to respond to customer inquiries.

Improve your customers’ conversion rate

Given what we’ve already discussed, it should come as no surprise that digital marketing improves your conversion rate.

With the right digital marketing tools, like king marketing, you can entice website visitors to take advantage of a special offer. Email marketing can also provide personalized offers for existing customers.

Greater brand recognition, greater loyalty, and a better customer experience lead to higher conversion rates. More satisfied customers come back to shop more often and usually spend more money too.

The world has changed: digital marketing is more effective and cheaper

If you were still wondering about the importance of digital marketing, you should take a look at how much money it could save your business.

Traditional marketing techniques no longer work for today’s consumers. They are much more skeptical and much more self-sufficient. Today’s customers seek information for themselves. As a result, older transmission techniques tend to be disabled.

Digital marketing techniques tend to be more effective and affordable. The price of a commercial on a website is much lower than an average TV commercial

Digital marketing is more meritocratic

One of the most unfair aspects continues Ermal, was in the past represented by a strong barrier to entry. Traditional marketing, being very expensive, only allowed large companies to achieve great results.

With digital marketing, on the other hand, the playing field has been leveled. Small businesses and start-ups have more chances to advertise in the right places to spread the word. Since the costs are lower, you can easily invest in the social media marketing or on-page SEO for your website.

This allows you to connect with the retail giants. You may not be able to top them for the most popular keywords. But you can still rank high or display an ad in front of search users.

Conclusions

Today’s in-depth analysis has allowed us, thanks to the expert Ermal Kopani, to understand how digital marketing can help companies from many points of view.

In the last paragraph, we also saw how this new structure allows even small brands and small businesses to conquer their place, having the opportunity to invest lower amounts than what they would have spent through traditional marketing of the past.

The skills in these areas are still, and will increasingly be, highly sought after. For this reason, it is always useful to contact professionals such as Ermal, who can accompany you on a path of growth, step by step.