Elon Musk intends to turn his Twitter into a ‘super app’ for everything.

Nothing Elon Musk does or undoes is normal. This is what it means to be the founder of some of the world’s most innovative, audacious and successful companies, as well as leading the ranking of the greatest fortunes on the planet . with 245,000 million dollars. Accustomed to surprise every time he lifts a finger, his most recent announcement has shattered the orthodoxy of the business world.

A message on Twitter before a captive and immediate audience of 108 million followers is enough to shake the markets. He did so at midnight last Tuesday when he shared that “Twitter’s purchase is an accelerator to create X, the app for everything.” His words then spread at viral speeds with more than 26,600 retweets and close to 300,000 heart-shaped likes.

Stone dropped, and analysts rolled up their sleeves to clear the intriguing X from the father phrase of companies like Tesla, Space X, Neuralilnk, and OpenAI. This “everything application” could be similar to China’s WeChat, which began as a social network and text and voice messaging and later grew as a video game platform and online payment method, in addition to its surveillance and espionage functions at the service of the Government. Of Xi Jinping.

The new ‘killer’ app

The super application becomes the holy grail that old web 2.0 entrepreneurs have been pursuing for years. The paternity of the nifty app corresponds to Mike Lazaridis, the visionary father of Blackberry, who in 2010 gave that name to an ecosystem of applications for intensive and universal use. It could be compared to a Swiss army knife, with a dozen applications, each of which became a source of income.

In addition to free phone, chat and messaging services, the future killer application must also be a showcase for shopping, ordering dinner, requesting loans and making payments online. It would also allow managing trips, reserving hotels or vacation homes, requesting a taxi, renting a streaming series or watching a football game that no one wants to miss. All of the above will appear under the same logo, as if it were a splendid bazaar, with a brand overflowing with power. Social network utilities are also assumed, along with other booming utilities related to telemedicine, insurance, security or the contracting of all commodities, such as electricity, water or universal Internet access.

When it comes to Musk, the Xs have a different meaning than the rest of the humans. That letter is the name of one of his children, which speaks volumes about the tycoon’s uncanny sense of creativity. In addition, the domain x.com is part of Musk’s assets, the identity of a digital bank created by Musk at the beginning of the century that later led to the well-known PayPal. This online payment platform keeps Visa and Mastercard awake at night. And American Express. There are also several companies with such a cryptic last name, all related to Musk. Therefore, nothing would prevent applying this mark to the new occurrence of the entrepreneur.

On the other hand, Musk’s aforesaid message confirmed his intention to buy Twitter and provided new information to the company’s shareholders about his immediate plans. Broadly speaking, he not only wants to make the social network his own but also wants to change it from top to bottom. At the same time, the movement of the Australian businessman prevents him from appearing before the judge for his fright in operation, valued at 44,000 million dollars. The appointment was scheduled for October 17 in the Delaware Court of Justice (USA), but no one will sit on the bench since Musk’s offer of $54.20 per title is conditional on the suspension of the trial. This is specified in the letter sent last Tuesday night by Musk’s entourage to the US Securities Market Commission (SEC). Specifically, it is reported that Musk and his partners “intend to proceed to the closing of the transaction contemplated in the merger agreement of April 25, 2022, in the terms and subject to the conditions established therein and the expects to receive the debt financing funds contemplated therein, as long as the Delaware Court of Chancery approves an immediate suspension of the process,

Will there be another scare?

The aforementioned litigation sought to compensate Twitter shareholders for the three occasions in which Musk changed his mind regarding the purchase of Twitter, severely damaging the company’s stock market value and reputation. The primary source of friction was the alleged existence of tens of thousands of fake Twitter accounts run by bots, which significantly detracted from society. However, Musk had to assume that he had lost the trial and has chosen to turn that problem into an opportunity.

Clarified all of the above, with the return to the original offer, the response of the markets was eloquent. Twitter shares increased by 22.24%, to a value of 52 dollars per title, at the close of Wall Street this Tuesday. The upward trail also favoured Tesla, which rose 2.9% to $249.44. However, many observers do not rule out another swerve by Elon Musk in the coming weeks once the process in Delaware is suffocated