Best eBook Marketing Strategy You Need (Ultimate Guide)

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Before we go into eBook marketing strategy, examine the numerous advantages of writing an eBook in the first place.

EBooks are now an $8.69 billion market – and rising – because of the growth of smartphones, tablets, and other eReaders.

Because they are multifaceted, eBooks provide a great payback for writers, brands, and enterprises.

Trust

A well-crafted eBook benefits your target audience by answering questions or addressing issues for them. This is an excellent opportunity to delve deeply into a complicated subject.

By explaining something hard in an entertaining, easy-to-understand manner, your company establishes a reputation as a trustworthy source.

Expertise and Authority

Using relevant examples and narrative explanations strengthens the bond between your readers and your business.

After you’ve given your potential clients something of value, they’ll be pleased with your industry knowledge, establishing your competence and authority in your sector.

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A non-aggressive strategy to illustrate to readers what you provide is to emphasize how your organization handles industry obstacles, use your own case studies, and weave in positive client comments.

Website Traffic

When you promote your eBook on social media, users are directed to your website.

By incorporating a clear call to action in your eBook, you may drive visitors to your latest services, applications, and so on.

Qualified Leads

You may utilize your eBook to create targeted leads by asking for contact information in exchange for the richness of information contained in your book.

Competition

Stand out in your area by highlighting your brand’s reputation, reliability, authority, and knowledge in your eBook.

Passive Income

In the long term, an eBook will provide passive money for your business.

Although you may recycle many of your current blog posts or articles to include in your eBook, you will realize that developing and marketing an eBook is time-consuming and labor-intensive. Maintain momentum by focusing on the prize.

How to Market an eBook

Rather than a plan with too many approaches, we want a method to concentrate our emphasis and reduce total production. We established an eBook marketing plan after considerable deliberation, and here’s how we did it.

The Goal of Savvy’s eBook Marketing Strategy

Savvy’s eBook internet marketing approach primarily aims to produce quality leads. A lead is “qualified” in this scenario when they fill out a contact form, effectively informing us, “Hey, we need your assistance!”

Isn’t it simple? Every company needs competent leads. However, we are continuously astounded by how many organizations take a haphazard approach to filling their marketing funnel.

Creating a solid marketing plan takes time and a lot of studies, but it’s well worth the effort. We believe that by defining our eBook marketing strategy, we may give a roadmap for organizations who are unsure where to begin.

Pre-Launch Strategy Tactics for Launching an eBook

Aside from book editing, title (important for selling your book and SEO), and book cover, there are a few pre-marketing tasks you should follow.

• Create a blog

Make sure your website has a blog. A blog allows you to promote your writing, interact with potential readers, and generate traffic to your eBook landing page. To increase reader participation, remember to allow comments and include social sharing icons in all of your blog entries.

• Start marketing with pre-launch landing pages

Collecting emails is the most efficient approach to staying in touch with potential customers. It is also an excellent approach to generate interest in your book through pre-launch promotions. Using email-gated landing pages is the simplest method to do this. Pre-launch promotions might assist you in creating the necessary buzz before release. The more buzz you can create in the run-up to your debut, your product’s chances of success increase.

• Hyper-target your reach with Facebook Ads

Facebook Ads may be a very successful way to promote your pre-launch eBook campaigns, raise awareness about your eBook, and increase the number of Likes on your page. The ability to hyper-target your advertising to meet your chosen audience makes Facebook Ads a very cost-effective advertising option. Utilize Facebook Ads to increase page likes and traffic to your email-gated pre-launch website landing pages.

• Send out email marketing automation campaigns

Getting lead information from individuals who are interested in your future book is a great way to remain in touch. Send out frequent emails informing readers on the progress of your book, additional pre-launch initiatives, and new blog articles, and inviting them to interact with you on social media.

Email marketing automation programs can even send pre-written emails that are triggered and delivered at certain intervals. The more people who learn about you and your work, the more likely they will want to purchase your book to support your efforts. Email marketing automation efforts will continue to generate interest in your book launch.

Promoting an eBook When You Don’t Have Advertising Funds

Here’s how to take advantage of the digital world’s vast breadth and popularize your eBook using various platforms and tactics.

Create a killer landing page

The major purpose of your advertising campaign is to get visitors to the eBook landing page so they may download it.

Spend time brainstorming, researching your prospects’ pain problems, and writing convincing content about them. If your eBook is pre-paid, link the landing page to a payment option. Remember to include the vital social sharing buttons on your landing page.

Promote it within your website

Before you go all-in on advertising your eBook across several platforms, you need first to improve your present platform to entice users to download your eBook.

• Add an eBook pop-up banner to your blog.
• ‘Download the eBook’ CTAs should be placed in your top-performing pieces whenever possible.
• If you have an eBook slide or a sidebar callout, add it to your homepage.

Use supporting content formats

Write a few blog pieces to compliment or connect to your eBook as soon as you finish it. You can reuse some of your eBook content for this purpose.

These postings will help you establish yourself as a subject matter expert, gain your readers’ confidence, and persuade them to acquire the eBook.

You may also attempt keyword-optimizing the content of the posts to increase website traffic conversion.

Some people may not want to proceed straight to the landing page and download the primary asset. On the other hand, promoting other posts alongside your eBook will incentivize people to visit your site. After you’ve published your blog entries, add eBook CTAs at the end of each one.

Go all-out on social media

Social teasers are an important part of your entire eBook social marketing effort.

These teasers can feature practical recommendations, fast how-to’s, intriguing statistics, or important lines from your eBook, all delivered in appealing and relevant content formats like videos and photographs.

Spread your eBook on social media sites like Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Slideshare, Quora, and Reddit.

Explore other content-sharing platforms

Social media isn’t the only place to get your target audience’s attention. There are several digital sites where you may distribute or upload your work and generate significant traffic back to your eBook landing page.

Consider using sites like Medium, Scoop.it, and StumbleUpon. The nicest part about these websites is that they are completely free.

Make use of free resources to help your eBook go viral

Viral Content Bee is an amazing free social media promotion tool in which you get credits for sharing others’ postings, and they earn credits for promoting your service.

The truly astounding aspect of this application is that it allows you to choose which social sites your materials should be posted on.

Another excellent tool for making your eBook go popular on social media is Pay With a Tweet.

This feature allows individuals to gain free access to your eBook’s content in exchange for a social post on Facebook, Twitter, Linked In, VK or Xing.

Try guest blogging on authority sites

Guest blogging is one of the most common ways for writers from all walks of life to market their eBooks.

It not only increases your authority and reaches, but it also promotes your resources to individuals who are interested in and enthusiastic about your topic.

Make a list of all the websites with high internet authority, and then pitch a few guest articles to each of them.

Invest time in traditional email outreach

Email marketing is still very much alive and well.

If lead generation is your primary aim, advertising your eBook rather than your main product makes you appear fewer sales and is more helpful in cold emailing efforts.

Getting Your eBook to the Number One Spot on Amazon

Ranking for keywords inside certain Kindle categories is the greatest method to win on Amazon.

Ranking well in the Kindle Store helps your material to be discovered long after the original marketing effort has been made.

That is why keyword and category ranking optimization is the way to go. Consider the following strategies for promoting your eBook.

Feed the frenzied freebie hoarders on giveaway sites

There are numerous sites where individuals spend all day collecting free goods to occupy space on their hard drives, making this a useful method for increasing downloads, which is vital in ranking high.

Find the most popular area on each site to determine what people are interested in, and then adjust your text and positioning to optimize interaction.

Promote websites with messaging systems

Many individuals do not have a blog or mailing list, but they have access to an on-site message system, essentially the same thing; in any case, all site users receive push alerts. On-site message platforms can sometimes be thought of as email lists 2.0’s.

Build your insiders list and ask them directly

Maintain a continuous database of family, friends, and life-long learner readers, and then contact them personally to promote your book.

When you need the help of people for a project, look through this insider list to discover who could profit by having access to something in exchange for a favor (like an Amazon review).

Find people with mailing lists and ask for real estate in the PS

You should inform your subscribers about your book if you have a mailing list. If you don’t want to make a big effort, look for folks on other mailing groups to advertise your book.

Many individuals are cautious about mailing their lists advertising someone else’s product, especially if they are not generating much money as an affiliate.

To get around this, ask if they may promote you in the “PS” portion of an existing email they are about to send.

Blitzkrieg relevant Facebook groups and Twitter handles

Many various Twitter accounts and Facebook groups are dedicated to showcasing free books to their audience with free Kindle promotions. These are excellent venues for promoting your book.

Promote with your vacation autoresponder

Your headline is the most important aspect of your autoresponder. You want folks to know you’re “Launching A Book” in the title.

Launching a book is not something that happens every day, and the people who email you will undoubtedly read your email to see what all the hoopla is about.

Reward kind gestures to inspire more

Verbally praising the acts you want others to perform often motivates them to do so.

Understanding and capitalizing on this social dynamic might motivate individuals in your network to submit favorable reviews for your eBook.

Thank everyone who downloaded your book, specifically recognizing those who wrote a review.

Feature and quote other people, then encourage them to help you promote and review

The more individuals you can get involved in the development process, the more probable they will help market your book.

Seek ways to incorporate other individuals, companies, and services in your eBook, and then notify them that you did.

The objective is that this would motivate them to assist you in spreading the word.

Create ancillary content around the eBook during the week of the promotion

The content you develop to promote your book should not end with an “announcement” blog post or social media post.

There are other themes related to your book that you may release after the first publication to increase downloads and reviews.

YouTube videos, SlideShare presentations, and other blog entries are excellent places to start. When you reveal confidential knowledge about the process, it is one “ancillary” content notion that attracts people’s enthusiasm if you attempt to market anything.

You may also utilize updated status updates on the book’s success as beneficial material.

Bring Your eBook to Life with Video Marketing

As you are probably aware, people prefer viewing videos to reading, so you should include tales, interviews, and how-to videos inside your eBook to pique their interest.

Live streaming is the best approach to drive your business and magnify video impact.

Because video dominates practically all online communication channels, you must examine how you can attract your audience’s interest and direct them to your eBook without spending a fortune on advertising.

You will see immediate results if you live-stream your eBook material on YouTube, Facebook, or Instagram. Choose a platform where your target audience spends time.

The Savvy Book Marketing team has years of experience marketing books for Amazon Kindle and other platforms. We want to enhance your book marketing campaign with the following:

• Professional design services and custom graphics for images, blog posts, social media, etc.

• Create and manage all content for your website (content management service)

• Manage all ad campaigns for your Amazon Author Central Page.

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