Domain Authority: What It Is And How Can You Boost It (5 Ways)

Do you want Google to list your website as the top result? If so, you’re probably familiar with domain authority. While performing SEO (search engine optimization), it is crucial to understand that domain authority is one of Google’s 200 ranking variables. However, you can check the DA of your site by a DA PA checker.

The purpose of this article is to explain what domain authority is 

How can it be boosted?

Considering this will be a lengthy read, you can jump to any section you’re interested in.

What Is Domain Authority?

A website’s domain authority plays an important role in predicting its rank in search engines (DA). It was designed by Moz on a scale of 1 to 100. As a result, a high score indicates that your website is more likely to appear towards the top of search engine results pages (SERPs).

In addition to showing your site’s relevance to your industry or a specific topic, domain authority also indicates your site’s authority. The rankings of your domain will also tell you how strong or authoritative it is.

There is a difference between domain authority and page authority, however. You can determine the ranking strength of your entire domains (and subdomains) using domain authority. Page authority is determined by the ranking ability of a specific page. You may also use a DA PA checker to determine your site’s domain authority and page authority.

How to Increase Domain Authority?

It’s important to keep in mind that boosting your website’s domain authority requires long-term strategies. Your site’s DA can be increased in the following ways:

1. Acquire High-Quality Backlinks from Authority Sites

It is critical to remember that backlinks play a significant role in defining domain authority. Another important ranking factor is backlinks. Backlinks prevent 55.24% of websites from receiving organic traffic, according to Ahrefs.

As a result, if you want to build a successful website, you will require high-quality backlinks. Backlinks may be obtained in a variety of methods to help boost your link profile. Initially, you can look for backlink opportunities on similar sites to your top referral sources.

You can use Ettvi’s backlink analysis tool to determine where your inbound links come from. Detailed reports are shown on the dashboard. Furthermore, you may ethically spy on your competitors, learn where their backlinks are coming from, and then try to get links from those sites. Guest blogging and high-quality websites are both good ways to obtain links.

2. Create Killer Content That’s Link Worthy

Your domain authority can also be increased by creating great content that is link-worthy. What makes your content amazing? People will start sharing your posts if they find them helpful. Your chances of getting backlinks from high-authority websites, such as educational institutions or government agencies, are increased.

Additionally, you’ll boost your root domains if you have links from different sites. All of which will contribute towards securing a high DA. Now, you can create multiple content types such as articles, lengthy guides, videos, infographics, podcasts, slides, and more. But a great place to start is by looking at the most popular pages on your site. This way you can create similar topics and content types.

3. Audit Your Site and Remove Bad Links

While inbound links are vital for your website’s DA and rankings, having bad links can lead to more harm than good. Links that are taken from a spammy website can decrease your website’s domain authority. And in some cases, it can even lead to a penalty from Google.

To avoid that from happening, you should audit your site for toxic links and remove them as quickly as possible. You can use different SEO tools to identify harmful links by going through a complete link profile of your website.

And if you can’t remove those links, you can use Google Search Console to disavow or ignore those links. As a result, Google’s crawler won’t take into account any unnatural or spammy backlinks when indexing.

4. Optimize Your Website Structure and User Experience

Remember one of the factors in calculating domain authority was your site’s structure and its user-friendliness. With a proper structure, search engines can easily crawl your web pages and index them on search results

To help search engine crawlers, you can create a sitemap in WordPress. A sitemap contains all your important pages and assists search engines to navigate through your site with ease. As for improving your site’s user experience, you should start by focusing on optimizing it for mobile.

Google has now gone mobile-first, which means it will look at how well your website performs on mobile. So, your site must function properly on mobile devices and load quickly.

5. Improve Your Internal Links

Another way of improving your site’s user experience is by focusing on your internal link structure. With links directing to other informative web pages on your site, you can keep your visitors engaged and reduce the bounce rate.

Internal links also make it easier for search engine bots to crawl your website, which helps in indexing your pages. Another benefit of having a proper internal link structure is that it passes link juice from one page to another.

Link juice is an SEO term that refers to the value of a page passed to other web pages. It gives a vote of confidence to the search engine, as more links pointing towards a page show that it’s trustworthy. All of this adds up to boosting domain authority.

Conclusion

We have tried to explain the term DA and how you can boost in five ways. Moreover, as we have discussed above, if the DA of your site is higher, then it could rank top in the SERPs. However, you can use a DA PA checker to determine the DA of the site.