Digital Marketing Training In Dubai With Nlptech Experts

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Digital Marketing Expertise Masterclass

Nlptech Academy Courses Dubai, United Arab Emirates Digital Marketing Expertise Masterclass

Digital marketing is an essential part of any marketing strategy in the modern world, offering businesses the best online channel to promote and sell their products and services, provide customer support and build relationships with new and existing customers. However, achieving this requires comprehensive digital marketing training in Dubai strategy and expertise in the use of key digital marketing tools and components. Therefore, all specialists in the field should learn the basics of digital marketing as part of their professional training.

This is a rapidly evolving field; to succeed in your overall digital marketing strategy, you need up-to-date information on the best online marketing practices available, and our accredited digital marketing courses will help you master this information.

You’ll get this information in our intensive, hands-on masterclass, where you’ll learn how to dramatically improve your results through search engine optimization (SEO), pay-per-click (PPC) management, Google digital marketing, quality content marketing, and web analytics. In this digital marketing course, you will learn how to effectively reach your target audience, market your business, and promote and position your brand using various means such as social media, digital advertising, and other relevant channels.

This short and intensive course will give you the best possible qualification in digital marketing.

Understand the entire digital advertising landscape.

Define and engage your target audience in the digital environment.

The basics of social media marketing.

Use advanced tools to reach your audience and achieve effective digital marketing.

Assess the reputation of the company, its products and services.

What is a digital marketing strategy and how to develop it?

Who should be involved?            

Who should participate?

Digital marketers

Digital marketing managers

Brand and marketing managers

Digital Marketing Managers

Social media managers

Public relations professionals

Business development managers and directors

Business owners and entrepreneurs

Any other employee involved in the company’s online presence.

Anyone who wants to get started in marketing  

What you will gain

At the end of this masterclass, participants will have gained the following knowledge and skills

Expertise in effective digital marketing plans and strategies.

Study of the major digital marketing tools and their most powerful features.

Unique mastery of digital tools for professional development

Mastery of two-way communication with clients via social media.

Enhance websites and overall online presence for optimal results.

Building lasting customer relationships and user-centric consumer experiences.

Effectively use mobile solutions to master the digital landscape.

Exploring the right online media channels to achieve the best results and impact.

Awareness of the power of analytics to improve campaign performance.

Ability to quickly facilitate professional development and acquire in-demand skills.

Understanding of the current and future digital marketing ecosystem.

Course content

Key figures

Course code.      DM-001

A number of credits.       5 days

Course Categories.          Professional development, digital marketing, smart and digital marketing

Technology

Admission requirements: none

Attention.          

The course is worth 30 CPE points.

(1 credit for 50 minutes)

CPE credits do not apply to online courses.

Recognition.       Certificates are issued upon completion of the course.   

Fees and what is included

70 days in advance

Before the course begins             

25 days in advance

Regular course fee

Open course (5 days)

3 400. – USD

USD 3,900.00

USD 4,400.00

Online training (3 days)

USD 1,550.00

The above special rates apply to early registration.

Company – One free seat for every two participants who register for the same course on the same date.

Only one discount can be given for registrations for the same course and date.

Special packages are available for large companies. Please contact us for more information.

At Nlptech Academy, we are committed to ensuring that all of our courses and training programs are delivered to the highest industry standards, are efficient in time and practice, and deliver the best training results. Our courses contain up-to-date information and offer excellent value for money.

Included in the course fee is

A workbook with complete course materials

Handouts and other course materials

Practical examples and various case studies

A quick reference guide and practical tips

A professional and experienced instructor

Accelerated and intensive learning techniques

Relationship building during the course

Action plan after the course

List of suggested supplemental materials

Certificate of course completion

FREE PARKING IN THE PARKING LOT

COFFEE LUNCH

LUNCH

FREE WIFI ACCESS

course certificate

Course Certificate  

When would you like to start?

 Digital Marketing Expertise Masterclass – 05 Sep 2022 Dubai, UAE            

Course content.

Digital marketing landscape

Where are we now? How did we get here? What is changing?

Current trends, challenges and opportunities

The law and the digital world – building an online presence that meets legal requirements.

The digital world and cyber law.

GDPR

Common risks and important awareness points

Search Engine Optimization (SEO).

Key points for a successful SEO strategy

Basics of high-quality link building

Optimization of your website

Marketing in a mobile world – a new, competitive way to reach your customers

The mobile landscape and its constant evolution

The quirks and characteristics of the mobile world – everything you need to know today

Responsive design and the mobile web – fad or doom?

Voice search

Content marketing

Definition of content marketing

Types of content marketing

Content marketing strategy – quotes, case studies, checklists, etc.

Video marketing – why a video is better than thousands of words

The role of video in marketing and product image

Overview of effective video marketing strategies

Best examples of content marketing

Social media marketing (SMM)

What is SMM?

The importance of SMM and why use it?

SMM platforms

Social media as a means to communicate with customers

Online advertising – how to use it for your success strategy

Landing pages

Compensation methods: CPM, CPC, CPE, CPV, CPI, CPA, and attribution

Targeting methods and bidding strategies for advertising

Paid Search – PPC

Video ads

Display advertising and remarketing

Paid Social Advertising

Mobile Advertising

Native Advertising

Partner and referral marketing

Advertising is a never-ending process – optimize display advertising

Use every possible way to communicate with your customers

Email marketing – sending emails to customers with better results

What is email marketing? Definition, advantages and disadvantages

Building your email list

Creating, measuring, analyzing and segmenting

Working to improve email marketing metrics

Discussions

Messages

Messengers

Chatbots

Lead management

What is lead generation and why is it important?

Categories of lead generation

Common lead generation strategies

Brand management and reputation management for businesses

Basics of brand management in an online environment

What is online reputation management for businesses and why is it important?

How to build, monitor and maintain a positive online reputation

Responding to criticism – keeping an eye on the importance of reputation

Evaluations

Proven methods to measure your brand

Understanding your traffic and its sources

Paid advertising and campaigns on social media – track and evaluate metrics

Audience, acquisition, behavior and conversions

Reliable forecasting and reporting

Understanding ROMI and optimization strategies