Designer Clothes: Why Ugly is the New Beautiful

The fashion industry has always been on the cutting edge of both aesthetic and technological advancements, but lately something seems to be out of whack. For instance, have you ever considered why designer clothes are so ugly? There’s no other way to say it the clothes that are sold as designer just don’t appeal to our sense of beauty anymore, from the drab colors to the shapeless cuts, even down to the unattractive packaging they come in. But that doesn’t mean there isn’t room for improvement!

What do we mean by ‘ugly’?

To clarify, we aren’t talking about beauty here; we’re talking about aesthetics. We mean that today’s designer clothes are made with ugly in mind. Traditional designer pieces were crafted with a certain level of care and quality.

These days, though, designer clothes are ugly seem to be designing without much thought as to how their work will end up looking on humans or even other garments in their own collections (trust us, it happens). Don’t believe us? Have a look at some of these designers and try to imagine how they came up with such bad ideas!

Why ‘ugly’?

To say that designer clothes are ugly may seem like an odd way to start a post about their return. But what makes something ugly?

At first glance, there doesn’t seem to be any rhyme or reason behind it. After all, we aren’t born knowing how pretty or ugly something is  but somehow, we develop a sense of that as we grow older.

What makes something unattractive?

The lack of lines, perhaps?

Colors working together in harmony?

What makes ‘ugly’ beautiful?

It’s no secret that brands spend millions of dollars to make their clothing look as attractive as possible—in both its appearance and its price. What many don’t know, however, is that these designers are using the same tricks big box retailers use to trick our brains into buying products. But there’s more at play than aesthetics. Check out why ugly clothes are what we really need right now.

How will this change the future?

According to a University of Rochester study, you have seven seconds to make a first impression. So, if you think about it for a second, wearing ugly clothes could actually help you stand out in a crowd and gain people’s attention as well as their trust. Instead of looking like everybody else, they will take notice at your unique sense of style and see that you are confident with who you are.

When they are confident in your abilities and skills and trust what you say, they will be more likely to listen to what you have to say and act on it whether it’s buy your product or service or hire your company. You can take advantage of these 7 seconds by creating an eye-catching ad campaign or even an entire brand around it.